Fashion for Good Unveils “The Next Stride”, A New Footwear Project To Replace Fossil Fuel Material With Bio-based Sole Innovation
In partnership with adidas, Target and Zalando, alongside leading material innovators, the initiative will test and validate bio-based polymers as high-performance alternatives to fossil fuel–derived materials
Adsorbi, SmellWell, and Icebug launch Freshener Inserts – made in Sweden with a 50% lower CO2 footprint
Swedish startup Adsorbi teams up with SmellWell and Icebug, a world leader in grip footwear, to launch shoe deodorizers made from Nordic wood, offering a durable, low-emission alternative to traditional odor removers like activated carbon. The products will be sold through Icebug’s online store and selected retailers
Sustainea and Primient Join Forces to Establish Largest U.S. Bio-MEG Facility in Lafayette, Indiana
Adding Primient’s feedstock to Sustainea’s Bio-MEG plant will significantly reduce the need for traditional fossil-based plastics, by producing bioproducts for beverage bottles, food containers, apparel, and footwear
Balena Steps Out with 100% Biodegradable Footwear
With the debut of its cinnamon-scented slides – made entirely out of Balena's game-changing, fully compostable and biodegradable material – the company is setting new standards for durable, flexible and sustainable alternatives to plastics in fashion
Reebok and National Geographic Reunite for Footwear Collection Inspired by Wild and Endangered Species
Reebok unveils a full family footwear capsule collection with National Geographic inspired by wild and endangered species and National Geographic’s award-winning visual storytelling. This announcement follows two drops from the brands that were released last year
On presents the first ever shoe made from carbon emissions in partnership with LanzaTech, Borealis and Technip Energies
Swiss sports brand creates supply chain coalition to reshape carbon waste into running shoes. Today, the next critical step in this project has been reached – the reveal of Cloudprime
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