Capitalizing on the biobased boom

Advising USDA on strategic marketing considerations related to the launch of the USDA Certified Biobased label

Our economy is slowly but surely heeding the signal that carbon is the new watchword. During the past few years, a steady stream of so-called “biobased” products have been making their way to retail shelves – compostable dinnerware made from corn, plant-based laundry detergents, and bamboo flooring among them.

USDA’s Certified Biobased label offers brand owners the opportunity to promote their biobased products and packaging in the new carbon-conscious environment.

… Full text: www.packworld.com/sustainability/green-marketing-amp-claims/capitalizing-biobased-boom

Tags: sustainability, biodegradable, biobased content, life-cycle, recyclability, plant-based

Source

Packaging World, 2012-07-24.

Supplier

BioPreferred
Coca-Cola Co.
DuPont Tate & Lyle Bio Products
J. Ottmann Consulting
Lenzing Gruppe
NatureWorks LLC
PepsiCo
Procter & Gamble
US Department of Agriculture (USDA)

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