So far, companies can use terms such as “climate-neutral”, “recyclable”, “environmentally friendly” or self-created logos, which are intended to emphasise the environmental friendliness of a product, to advertise products and services without third-party verification. With the proposal for the Green Claims Directive, the EU wants to change this practice. The aim is to test and certify the green claims by an external testing authority. This would require a scientific verification. This graphic provides companies with an initial overview of what the new EU proposal could mean for them.

Lean more about this topic and join our nova-Session “Sustainability Claims under New EU Legislation” (7 February, 13:00-15:00 CET, online): https://events.renewable-carbon.eu/event/green-claims-directive