Highlights of in-depth psychological market research on bio-based products

In recent years, numerous B2C online surveys and focus group analyses have been conducted to understand what consumers think of bio-based products. It is well known, however, that other methods such as in-depth psychological interviews are better suited to explore deep-seated opinions, prejudices and contexts. This gap is being filled now by the novel approach used in this project. Instead of conducting the umpteenth standard survey, nova-Institute used the expertise of the renowned specialist market research company september Strategie & Forschung (Cologne, Germany) to gather the information needed about the consumer mind set. september is one of Germany’s market leaders in deep psychological market research.

Authors

Michael Carus, Asta Partanen

Date of publication

Nov 2020

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PDF

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187