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| TRUE sets the New Standard for Organic Sunscreen |
The safe suncare experts behind TRUE Natural Cosmetics are proud to announce that their 100% Natural line of sunscreens and self tanners has been awarded a prestigious Natural Products Association Certification. The Natural Products Association (NPA) is the nation’s largest and longest running non-profit devoted to the natural products industry. With the new certification, all TRUE Natural products will bear the coveted Natural Seal awarded to a select few skincare brands.
In order to receive the Natural Seal, products must meet strict guidelines set by The Natural Products Association: Natural Ingredients: A product labeled “natural” should be made up of only natural ingredients and be manufactured with appropriate processes to maintain ingredient purity.
Safety: A product labeled “natural” must avoid any ingredient with a suspected human health risk.
Responsibility: A product labeled “natural” should use no animal testing in its development.
Sustainability: A product labeled “natural” should use biodegradable ingredients and the most environmentally responsible packaging available.
To view the complete set of criteria and the Natural Seal visit TheNaturalSeal.org.
TRUE Natural’s sun care collection goes beyond the standards set forth by the Natural Products Association, providing the safest possible sun care products — 100% naturally sourced with certified organic ingredients wherever possible. TRUE Natural sunscreens are made with natural mineral zinc oxide for safe, immediately effective protection.
About TRUE Natural Cosmetics
TRUE Natural’s mission is to provide you with the purest, chemical free skin care products that are both safe for you and the environment. Our products are produced in a USDA National Organic Program certified facility. All TRUE Natural products are formulated using 100% natural ingredients with a minimum of 60% certified organic ingredients and are produced in the US. TRUE Natural Cosmetics will debut its new line of sunscreens in May 2011.
Source
TRUE Natural Cosmetics, press release, 2011-05-19.
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