The Ellen MacArthur Foundation and Cradle to Cradle Products Innovation Institute Form Collaboration to Further Shared Vision of a Circular Economy

The organisations will develop initiatives that recognise the value of the Cradle to Cradle methodology in contributing to the advancement of a circular economy with safe materials

The Ellen MacArthur Foundation and the Cradle to Cradle Products Innovation Institute have today furthered their collaboration and, in recognition of their complementary organisational missions and goals, have identified areas for partnership designed to galvanize momentum towards the circular economy.

As an affiliate member for the past two years of the Ellen MacArthur Foundation’s pre-competitive innovation programme – the Circular Economy 100 (CE100) – the Institute has contributed to accelerating learning opportunities, sharing best practices, and building collaborations for positive impact.

Through the expanded collaboration, the organisations will develop initiatives that recognise the value of the Cradle to Cradle methodology in contributing to the advancement of a circular economy with safe materials. The methodology provides a platform for product optimisation across five categories: material health; material reutilisation; renewable energy and carbon management; water stewardship; and social fairness.

“Cradle to Cradle is one of the key schools of thought underpinning the circular economy framework. Through this deeper collaboration the Cradle to Cradle Products Innovation Institute will contribute its expertise across a number of important programmes and initiatives that the Ellen MacArthur Foundation is driving to accelerate the transition towards an economy that is restorative and regenerative, by design.” – Andrew Morlet, CEO, Ellen MacArthur Foundation

“We believe collaboration is critical to accelerating progress towards the circular economy,” said Cradle to Cradle Products Innovation Institute President Lewis Perkins. “We look forward to leveraging our shared creativity, innovation and optimistic approach to accelerating the circular economy and creating a more positive future for our planet.”

The Institute plans to contribute its expertise on material health and material reutilisation to the Ellen MacArthur Foundation’s Circular Fibres Initiative, as well as piloting new tools within the CE100. The organisations also plan to co-develop new education modules around design, and collaborate on projects on fashion, the built environment and circular cities.

Keep up to date with the expanding relationship here.


About the Cradle to Cradle Products Innovation Institute

The Cradle to Cradle Products Innovation Institute is a non-profit organization whose mission is to turn the making of things into a positive force for people, the economy, and the planet. It administers the Cradle to Cradle CertifiedTM Product Program, a guidance system for assessing and continually improving products based upon five sustainability characteristics: material health, material reuse, renewable energy, water stewardship and social fairness. The Institute is headquartered in Oakland and Amsterdam, NL.

Cradle to Cradle® is a registered trademark of MBDC.

Cradle to Cradle Certified™ is a certification mark licensed by the Cradle to Cradle Products Innovation Institute.

About The Ellen MacArthur Foundation

The Ellen MacArthur Foundation was created in 2010 to accelerate the transition to a circular economy. The Foundation works across five areas: insight and analysis, business and government, education and training, systemic initiatives, and communication. With its Knowledge Partners (Arup, IDEO, McKinsey & Co., and SYSTEMIQ), and supported by Core Philanthropic Funder (SUN), the Foundation works to quantify the economic opportunity of a more circular model and to develop approaches for capturing its value.

The Foundation collaborates with its Global Partners (Danone, Google, H&M, Intesa Sanpaolo, NIKE, Inc., Philips, Renault, Unilever), and its CE100 network (businesses, universities, emerging innovators, governments, cities, and affiliate organisations), to build capacity, explore collaboration opportunities and to develop circular business initiatives.

The Foundation has created global teaching, learning and training platforms on the circular economy, encompassing work with leading universities, schools and colleges, and online events such as the Disruptive Innovation Festival. By establishing platforms such as the New Plastics Economy initiative, the Foundation works to transform key material flows, applying a global, cross-sectoral, cross value chain approach that aims to effect systems change.

The Foundation promotes the idea of a circular economy via research reports, case studies and books series, using multiple channels, web and social media platforms, including which provides a leading online source for circular economy news and insight.


Cradle-to-Cradle-Products, press release, 2018-01-11.


Cradle to Cradle Products Innovation Institute
Ellen MacArthur Foundation