TENCEL™ brand and RCGD Global spotlight eco-couture at the Oscars® and unveil winning looks of the 2020 and 2021 Global Design Contest

Winning designs of the 2020 and 2021 Global Design Contest were unveiled publicly for the first time in Los Angeles on March 25th

  • TENCEL™ and RCGD Global collaborates for the third year running to spotlight eco-couture at the Oscars
  • TENCEL™ branded lyocell fibers featured in custom-made gowns by HELLESSY, Patrick McDowell and BENEDETTI LIFE

Lenzing’s flagship textile brand, TENCEL™, and RCGD Global (formerly known as Red Carpet Green Dress™) join hands for the third year to spotlight eco-couture at the 94th Awards® (also known as “the Oscars”). As part of the partnership, RCGD Global and TENCEL™ also unveiled the winning designs of the 2020 and 2021 Global Design Contest for the first time at a Pre-Oscars celebratory event in Los Angeles on March 25th.

“We are proud to partner with RCGD Global for the third consecutive year in greening up the Oscars and empowering rising designers through the global design contest. These events are major milestones in our goal to bridge the divide between luxury fashion and bringing positive impact to our planet. As we celebrate the 30th anniversary of TENCEL™ this year, the ongoing collaboration supports our overarching mission to provide brands and designers with sustainable solutions, focusing on enhancing circularity and achieving a completely transparent supply chain,” said Harold Weghorst, Global Vice President of Marketing and Branding at Lenzing AG. 

Bringing greener alternatives to the red carpet

This year, three custom-made gowns, made of bespoke fabrics made from TENCEL™ Lyocell fibers and TENCEL™ Luxe filament yarn have been featured on the red carpet of the Oscars. More information about the fabrics used in the red carpet gowns can be found in the Appendix A.

Star of “Uncharted”, “You” and “Chilling Adventures of Sabrina”, Tati Gabrielle wore a custom HELLESSY off-shoulder cape gown dress made from an ivory TENCEL™ Lyocell textile with fringing that drips like frost around the body.
Star of “Uncharted”, “You” and “Chilling Adventures of Sabrina”, Tati Gabrielle wore a custom HELLESSY off-shoulder cape gown dress made from an ivory TENCEL™ Lyocell textile with fringing that drips like frost around the body.© RCGD Global
Seasoned Broadway performer and star of the Best Picture nominated “West Side Story", Paloma Garcia Lee makes her Oscars debut wearing a custom Patrick McDowell gown in a luxury textile made from TENCEL™ Lyocell fibers and linen with a bottle green sensation
Seasoned Broadway performer and star of the Best Picture nominated “West Side Story”, Paloma Garcia Lee makes her Oscars debut wearing a custom Patrick McDowell gown in a luxury textile made from TENCEL™ Lyocell fibers and linen with a bottle green sensation. © RCGD Global
Lifelong sustainability advocate and mother of Billie Eilish and Finneas, Maggie Baird wore a custom BENEDETTI LIFE custom-made gown in a luxurious black textile made from TENCEL™ Luxe filament yarn, black textile made from TENCEL™ Lyocell fibers, as well as blue fabric made of carbon zero TENCEL™ Lyocell fibers.
Lifelong sustainability advocate and mother of Billie Eilish and Finneas, Maggie Baird wore a custom BENEDETTI LIFE custom-made gown in a luxurious black textile made from TENCEL™ Luxe filament yarn, black textile made from TENCEL™ Lyocell fibers, as well as blue fabric made of carbon zero TENCEL™ Lyocell fibers. © RCGD Global

Derived from sustainably sourced natural raw material wood, TENCEL™ branded lyocell fibers are produced in a closed loop process and are fully biodegradable and compostable. Known for its natural comfort, fabrics made of TENCEL™ Lyocell fibers are also gentle on skin with high tenacity and efficient moisture management. 

As a vegan sustainable alternative to silk, TENCEL™ Luxe filament yarn give fabrics an exquisite sensual appeal with silky smoothness, liquid-like drape and color vibrancy. Produced using eco-responsible production processes, TENCEL™ Luxe filament yarn is also certified as biodegradable and compostable, offering a circular solution to eco-couture and luxury fashion. 

Empowering rising designers to go green 

The winning designs of the 2020 and 2021 Global Design Contest, organized in partnership with RCGD Global and CLO, were unveiled publicly for the first time at a Pre-Oscars celebratory event in Los Angeles on March 25th to leading sustainable advocates. Those in attendance included Zoe Saldana, Paloma Garcia Lee and Haley Strode.

‘It was a rejoicing moment to celebrate our Pre-Oscars celebration after two years of remote activity. It has been a pleasure to have our friends and supporters in one room to applaud fabrication and technological advances in the fashion industry alongside finally showcasing Sanah Sharma, Jasmine Kelly Rutherford and Yuriko Fukuda’s RCGD GLOBAL Design Contest winning looks. We are also thrilled to continuing the celebrations with our annual sustainable gowns created with our partner TENCEL™ on the red carpet at the 94th Academy Awards®,” said Samata Pattinson, CEO at RCGD GLOBAL.

Using fabrics with a blend of TENCEL™ Luxe filament yarn and cashmere, winner of the 2020 gown design, India-based designer Sanah Sharma curated a chic and majestic gown that shines with elegance.

Winner of the 2020 suit design, New York-based Jasmine Kelly Rutherford created a unique look using fabrics with a blend of TENCEL™ Luxe filament yarn and cashmere, bringing an exquisite twist to the classic tuxedo.

UK-based Yuriko Fukuda, 2021’s womenswear winner, designed a bespoke look using fabrics made of TENCEL™ Lyocell fibers and acetate, which gives a new meaning to LBD for red capet moments.

The winning design of the 2021 menswear category, created by Singapore-based designer Benjamin Koh, will be unveiled at a later date.

As a celebration of sustainable innovation in haute couture, the event also featured a “green” carpet made of TENCEL™ Lyocell fibers with exhibits a pleasant, naturally gentle feel. Orignated from certified and controlled wood sources, the fibers are biodegradable and compostable.

About RCGD GLOBAL

RCGD Global is a women-led global change-making organisations working from ‘moment’ to movement, bringing global cultural sustainability to the forefront of conversation and action within the fashion and design world. Celebrating its 10th year of the Red Carpet Green Dress campaign initiative at the Oscars, RCGD Global was initially conceived as a design contest by Suzy Amis Cameron (actress, environmental advocate, and author) when faced with the lack of ethical fashion choices while attending global premieres of husband James Cameron’s’ ‘Avatar’. The organisations’ work has since developed to include collaborations with global and small independent brands, partnerships delivering sustainable design solutions such as regenerative materials, educational work with the emerging design community – including workshops, internships and work experience, and international design contest initiatives. Alongside a consultancy offering, RCGD Global’s R & D division delivers thought-leadership work for the industry, working with leading institutions such as Institute for Sustainability Leadership, University of Cambridge and University of California, Berkeley.

RCGD Global works to draw attention to the importance of more sustainable practices in the design world and to be part of bringing those solutions to a global, culturally diverse market. Leading fashion houses including Louis Vuitton, Vivienne Westwood, Armani, Elie Saab, Swarovski, Christian Siriano, Bulgari, Dunhill and Reformation have joined the campaign to create sustainable red carpet wear. Celebrities including Sophie Turner, Laura Harrier, Emma Roberts, Marlee Matlin, Danielle MacDonald, LaKeith Stanfield, Camila Alves, and Naomie Harris have joined the campaign as representatives of its Oscars red carpet green dress initiative. RCGD Global’s work has been featured in VOGUE, Vanity Fair, W Magazine, People, The Hollywood Reporter, WWD, Washington Post, Harper’s Bazaar, Refinery29, The Guardian, ELLE, LA Times, The New York Times, Business of Fashion amongst others, across over 100 countries.

About TENCEL™ Luxe

TENCEL™ Luxe is the fashion industry’s first branded filament yarn which is made from sustainable wood sources using a close loop production process awarded with the EU Ecolabel. With silky smoothness, liquid-like drape and color vibrancy, TENCEL™ Luxe branded lyocell filament yarn is transforming the future of eco couture. It is designed for sensuality yet engineered with environmental responsibility. Supremely smooth to the touch, fabrics containing TENCEL™ Luxe yarn drapes beautifully while expanding the frontiers of aesthetic appeal with natural comfort. Fashioned to be astoundingly versatile, TENCEL™ Luxe yarn blends superbly with other noble fibers such as silk, cashmere or wool.

TENCEL™ is the textile specialty brand under The Lenzing Group that covers textile specialty product offerings for apparel and home. The TENCEL™ product brand portfolio defines a new evolutionary step in terms of sustainability, functional benefits, natural comfort and caters for distinctive everyday usage or application. Product brands under TENCEL™ includes TENCEL™ Active, TENCEL™ Denim, TENCEL™ Home, TENCEL™ Intimate, TENCEL™ Luxe and TENCEL™ for Footwear.

About the Lenzing Group

The Lenzing Group stands for ecologically responsible production of specialty fibers made from the renewable raw material wood. As an innovation leader, Lenzing is a partner of global textile and nonwoven manufacturers and drives many new technological developments. 

The Lenzing Group’s high-quality fibers form the basis for a variety of textile applications ranging from elegant ladies clothing to versatile denims and high-performance sports clothing. Due to their consistent high quality, their level of biodegradability and compostability, Lenzing fibers are also highly suitable for hygiene products and agricultural applications. 

The business model of the Lenzing Group goes far beyond that of a traditional fiber producer. Together with its customers and partners, Lenzing develops innovative products along the value chain, creating added value for consumers. The Lenzing Group strives for the efficient utilization and processing of all raw materials and offers solutions to help redirect the textile sector towards a closed-loop economy.

Source

Tencel, press release, 2022-03-28.

Supplier

Lenzing Gruppe
Red Carpet Green Dress (RCGD Global)
TENCEL

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