6 January 202519 December 2024 Adsorbi, SmellWell, and Icebug launch Freshener Inserts – made in Sweden with a 50% lower CO2 footprint Swedish startup Adsorbi teams up with SmellWell and Icebug, a world leader in grip footwear, to launch shoe deodorizers made from Nordic wood, offering a durable, low-emission alternative to traditional odor removers like activated carbon. The products will be sold through Icebug’s online store and selected retailers
