Adsorbi, SmellWell, and Icebug launch Freshener Inserts – made in Sweden with a 50% lower CO2 footprint
Swedish startup Adsorbi teams up with SmellWell and Icebug, a world leader in grip footwear, to launch shoe deodorizers made from Nordic wood, offering a durable, low-emission alternative to traditional odor removers like activated carbon. The products will be sold through Icebug’s online store and selected retailers
Adsorbi expands its product portfolio to cellulose-based air freshener for homes, designed to remove air pollutants and odors
Made from sustainably harvested Nordic wood, Adsorbi’s cellulose-based air freshener is a longer-lasting alternative to conventional odor-removal products like activated carbon. As it expands its product portfolio, the company is now scaling up its commercial sales
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