As TAPPI attendees sipped on white coffee cups with a green siren logo, Brent Denniston, Starbucks VP of global procurement, said the company is fully aware of the profound effect of its packaging.
“Our packaging is an asset, but it’s also a liability,” Denniston told TAPPI members and attendees. “What is iconic to our company is our cup, people associate their experiences with the brand through it. But they also associate it with not being environmentally responsible.”
Tags: TAPPI 2012, recycling, greener cup, sustainability, recycled PET, table spreads