PulpForm: the new shape of sustainable packaging

At a time when packaging is being challenged by increasingly complex environmental, regulatory, and functional demands, PulpForm emerges as a game-changing innovation. Developed by Magic, it’s a new compostable, thermoformable airlaid that redefines the standards of sustainable packaging by combining performance, environmental responsibility, and design.

Born from Magic’s dedicated research and development, PulpForm is a cellulose-based airlaid that can be dry-molded to create high-protection, structured packaging without the use of water.
Unlike traditional wet-molding technology – which consumes large amounts of water and requires long drying times – dry-molding stands out for its energy efficiency, faster production cycles, and significantly lower environmental impact.

dry-vs-wet-molding-technology-table — © Magic

Made entirely from natural fibers, PulpForm is biodegradable and compostable. It’s engineered to serve a broad range of applications: from protective logistics to food, cosmetics and medical packaging.
With excellent mechanical strength, adaptable formability, and compatibility with printing and customization, PulpForm offers a concrete alternative to rigid plastics and conventional paper-based materials. It is a truly circular solution for companies committed to ecological transition.

The launch of PulpForm marks a new chapter in Magic’s evolution, which began in 2015 with the development of Spongel – the biodegradable and compostable super absorbent powder – and continued with the launch of an industrial facility for producing the eco-sustainable airlaid Airgel g-grade.

Today, with PulpForm, Magic takes another decisive step forward, positioning itself as a top-tier technological partnerfor a more responsible packaging industry.
Behind every innovation from Magic lies a clear vision: to combine sustainability and technology in delivering smart, efficient, and low-impact solutions.

Learn full details on the product here.