‘Misleading’ compostability claims lead to ban of coffee product search ads

The Advertising Standards Authority found that Lavazza Coffee and Dualit would imply a home compostable packaging, but the pods pods are only certified as industrially compostable

Online advertisements for Lavazza Coffee’s coffee pods and Dualit’s coffee bags have been banned after the Advertising Standards Authority (ASA) found them to imply…

Full text: https://packagingeurope.com/news/misleading-compostability-claims-lead-to-ban-of-coffee-product-search-ads/12779.article

Source

Packaging Europe, 2025-05-01.

Supplier

Advertising Standards Authority (ASA)
Committee of Advertising Practice (CAP)
Dualit
Lavazza

Share

Renewable Carbon News – Daily Newsletter

Subscribe to our daily email newsletter – the world's leading newsletter on renewable materials and chemicals

Subscribe

More news