InverformTM - a new, sustainable paperboard alternative to plastic food trays

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Made from pure cellulose fibres, Inverform has been specifically developed for pressed and folded trays used in food packaging. Inverform has an exceptional formability and is the ideal replacement for traditional solutions, such as plastic trays.

“Iggesund Paperboard has a long tradition of working sustainably and producing material that won’t harm the environment. Inverform was developed largely in response to the plastic pollution problem,” says Stefan Söderberg, Sales Manager, Iggesund Paperboard.

The extensive use of plastic materials is linked to many serious problems, including:

The large climate impact caused by the fossil fuels required to make plastic
Plastic collecting in the oceans and elsewhere, due to the lack of biodegradability
Excess waste due to a low level (less than 40 per cent) of recycling

“We were determined to come up with a renewable and recyclable material for food trays that would be more environmentally friendly than plastic, while maintaining the same high packaging performance throughout the value chain,” says Stefan Söderberg.

Food and retail companies that are looking for more ways for their products to support a sustainable future can now ask for trays made of Inverform. Trays made of Inverform with a plastic barrier have a substantially lower carbon footprint than the common plastic tray and can be recycled in existing paper packaging recycling schemes. And, in addition to helping to lower the climate impact, Inverform packaging meets the highest standards for food hygiene and protection, ensuring longer life and less food waste.

“Inverform is the first of a new product application and we are in the process of developing the next generation of barriers since there is an increasing demand for sustainable packaging solutions and the requirements are becoming tougher each year. We are continuously improving our products to help our customers with their challenges now and in the future,” says Stefan Söderberg.

Facts

Inverform is a Solid Bleached Board (SBB) made of pure cellulose fibres sourced from sustainably managed forests. A polymer barrier is added to Inverform making it ideal for tray forming and heat sealing. Inverform is a food grade material, without added optical brightening agents and it has all the required food safety certificates, including being safe for use in microwaves and conventional ovens.

Contact

Stefan Söderberg, Sales Manager, Iggesund Paperboard
Phone: +46 702767726
E-Mail: stefan.soderberg@holmen.com

About Iggesund Paperboard

Iggesund Paperboard is part of the Swedish forest industry group Holmen, one of the world’s 100 most sustainable companies listed on the United Nations Global Compact Index. Iggesund’s turnover is just over €500 million and its flagship product Invercote is sold in more than 100 countries. The company has two brand families, Invercote and Incada, both positioned at the high end of their respective segments. Since 2010 Iggesund has invested more than €380 million to increase its energy efficiency and reduce the fossil emissions from its production.

Iggesund and the Holmen Group report all their fossil carbon emissions to the Carbon Disclosure Project. The environmental data form an integral part of an annual report that complies with the Global Reporting Initiative’s highest level of sustainability reporting. Iggesund was founded as an iron mill in 1685, but has been making paperboard for more than 50 years. The two mills, in northern Sweden and northern England employ 1500 people.