Experts from nova introduced:

This month: Dr. rer. nat. Asta Partanen, WPC expert

Dr. rer. nat. Asta Eder
Dr. rer. nat. Asta Partanen

Dr. rer. nat. Asta Partanen is one of the leading market experts on biocomposites in Europe, especially on Wood-Plastic Composites. Dr. Partanendid her PhD research on market opportunities of innovative wood composites (WPC and Thermowood) in the German-speaking area. She has been conducting market research and consulting for the development of new biocomposites and their applications and market launch for the last 15 years – for several years through her consulting company “Asta Eder Composites Consulting” located in Vienna (Austria) and since 2013 in the nova-Institute department “Technology & Markets”. At nova-Institute, Dr. Partanen also works in the field of standardisation, certification and labelling of bio-based products.

She is the project leader of the upcoming, world’s largest conference “Sixth WPC &NFC Conference Cologne“. Additionally, she leads several customer research and consulting projects on biocomposites.

Other running projects:

  • Open-Bio is the follow-up project to another FP7 research project called KBBPPS (Knowledge Based Bio-based Products’ Pre-Standardization) and kicked off in November 2013. It comprises a broader consortium consisting of the KBBPPS group and a number of new partners, bringing in expanded expertise. Open-Bio builds on the results of KBBPPS, refining them and developing further knowledge on implementation of the standardization result in relation to market development.
  • InnProBio, the Forum for Bio-Based Innovation in Public Procurement, aims to develop a community of public procurement practitioners interested in innovative bio-based products and services.


  • Expert Group for Bio-based Products of European Commission
  • Finnish Austrian Economy Forum; Austrian WPC Platform
  • Conference Scientific Committee of the Conference Advancement in Fiber-Polymer Composites in Madison (US)
  • Scientific Committee of the WPC Conference in France

Selected Publications

  • Sijtsema, S., Onwezen, M., Reinders, M. J., Dagevos, H., Eder, A., Meeusen,  M.:2015 Consumers’ Perceptions of Bio-based Products – An Exploratory Study in 5 European Countries, Wageningen Journal of Life Sciences, in review
  • Carus, M., Eder, A., Beckmann, J.: 2014 Industry Report: GreenPremium Prices Along the Value Chain of Biobased Products. In: Industrial Biotechnology, Vol. 10, No. 2, April.
  • Carus, M., Eder, A., Dammer, L., Korte, H., Scholz, L., Essel, R., Breitmayer, E. and Barth, M. 2015: Wood-Plastic Composites (WPC) and Natural Fibre Composites (NFC): European and Global Markets 2012 and Future Trends in Automotive and Construction.
  • Eder, A., Haider, A. 2011: Marktchancen für Wood Polymer Composites im deutschsprachigen Raum, Holztechnologie, 52(2),44-49, 2011. (in German)
  • Weinfurth, S., Eder, A. 2009 Consumer Perceptions of Innovative Wood-Polymer Composite Decking with a Focus on Environmental Aspects,Lenzinger Berichte 87, 168-178, ISSN 0024-0907
  • Eder, A. Schwarzbauer, P. 2009: Perception of Austrian Furniture Costumers of Lightweight Materials, International Panel Products Symposium. The Bio Composites Centre, Proceeding of the International Panel Products Symposium 2009; International Panel Products Symposium, Nantes, Sept 16 -17 2008, ISBN: 978-1-84220-118-3


nova-Institut GmbH, 2015-12-01.


Asta Eder Composites Consulting
nova-Institut GmbH