Counteracting greenwashing and increasing consumer trust – next free webinar on bio-based certification

The second episode of the certification webinar series by the EU-funded research projects BioReCer and 3-CO presents talks by DIN CERTCO and ECOS

Labelling and certification schemes (LCS) for bio-based products and feedstock play a crucial role both for producers and stakeholders of the bioeconomy as well as consumers. While certification on a B2B level verifies that a product, service or system meets specific standards and requirements, and facilitates the tracking and traceability of biological and other renewable feedstock through the value chain, B2C certification empowers consumers to make informed and sustainable purchasing decisions by impeding greenwashing and instead providing credible and reliable sustainability information. 

Bio-based certification, sustainability criteria and label design

In this webinar episode, certification expert Berit Topolinski (DIN CERTCO, the certification body of TÜV Rheinland Group) will introduce certification in general and especially bio-based certification. Both bio-based and general certifications play a vital role in fostering innovation, ensuring product integrity. Furthermore, bio-based certification is a crucial process that verifies the bio-based carbon content of products and materials. Here, certification promotes the use of renewable resources, fair labour, circular material design and provides transparency and trust for consumers and businesses.

The presentation by Margaux Le Gallou from ECOS (Environmental Coalition on Standards) will discuss labelling and certification schemes for bio-based products in relation to variables that determine consumer trust and thus shape consumer behaviour. These variables include sustainability criteria, label design, the level of familiarity with labels by consumers and many more. 

About the two certification projects

BioReCer (Biological Resources Certifications Schemes) aims at assessing and complementing current certification schemes for biological resources according to the new EU sustainability goals to enhance bio-based circular systems.

This will be achieved by including new criteria that align with EU taxonomy and EU corporate due diligence regulations into guidelines for certifying biological resources’ sustainability, origin, tracking and traceability (T&T), and by ensuring applicability at EU and global scale.

By promoting the sustainability and trade of biological resources, BioReCer will increase the added value, use, as well as social acceptance of bio-based products.

The key objective of the project 3-CO (Concise Consumer Communication through Robust Labels for Biobased Systems) is to support sustainable consumption and improve consumer behaviour through smart digital solutions and guidelines for Labelling and Certification Scheme holders. 3-CO will therefore develop and demonstrate the viability of a supportive framework for LCS on Business-to-Consumers (B2C) communication for industrial bio-based products, and will publish guidelines for label development.

Get more information on the projects here: 

http://www.biorecer.eu/

http://www.3co-project.eu/

Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or European Research Executive Agency. Neither the European Union nor the granting authority can be held responsible for them.

Source

nova-Institute, original text, 2024-11-13.

Supplier

3CO Project
BioReCer
Cetaqua
DIN CERTCO Gesellschaft für Konformitätsbewertung
ECOS
Horizon Europe
Technical Research Centre of Finland (VTT)
TÜV Rheinland

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