Confectionery in paper – more than a gimmick?

Mars Wrigley Germany has collaborated with German retailer EDEKA to offer its Balisto chocolate bar in a paper-based packaging for the first time. More than 90 percent of the packaging of the 100,000 multipacks (each contains 9 single bars) is made of paper

In recent weeks and months, we have seen a flurry of announcements of confectionery brands moving some of their packaging…

Full text: https://packagingeurope.com/confectionery-in-paper-more-than-a-gimmick/2717.article

Source

Packaging Europe, 2022-01-24.

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Billa.at
Edeka
Mars
Nestle
Ritter Sport

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