Braskem, Buhbli Organics and Peel Plastics bring sustainable packaging innovation to the natural retail market

Buhbli Organics to reduce the footprint of their Himalayan Bath Salts pouch by using I'm Green PolyethyleneTM from Braskem

-1Braskem, the largest producer of biopolymers in the world, today announces that Buhbli Organics, together with Peel Plastics, will be utilizing Braskem’s I’m greenTM bio-based Polyethylene in their Himalayan Bath Salts pouch. Buhbli Organics bath salts are now available in over 1,000 Walmart stores in the U.S. in the Naturals section of the Cosmetics department.

According to John Rody and Michelle Gojkovich, Co-Founders of Buhbli Organics, the change is a step towards lowering the carbon footprint of their packaging. “By choosing to incorporate bio-based polyethylene in the pouches for our Himalayan Bath Salts, we were able to make a more eco-friendly choice because this resin has an environmentally beneficial life cycle assessment. Using green polyethylene in our packaging has a meaningful impact as it contributes to lowering Buhbli’s carbon footprint, which in turn contributes to the well-being of others and the planet,” stated Michelle.

The accelerating shift to more sustainable packaging solutions fits with the consumer market’s movement towards the growing Organic Foods and Organic Products market. Braskem’s green plastic is made from sugarcane – a renewable and sustainable resource produced in Brazil – and a drop-in biopolymer substitute to conventional polyethylene. Cultivation of sugarcane utilizes CO2 and releases O2, which gives the material a negative carbon footprint. For every 1 ton of Braskem’s I’m greenT Polyethylene that is used, Buhbli Organics is sequestering 3.09 tons of CO2 from a cradle to Braskem gate perspective.

Buhbli Organics is an environmentally-responsible, Canadian company specializing in genuinely pure, USDA CERTIFIED ORGANIC body care products. Their vision and mission are to create affordable, organic certified body care that is truly clean, green and safe for all living things. “We want to make a positive difference in the world. We understand that every one of us has tremendous power to affect positive change through the small things we do and the simple, cumulative choices we make every single day, right down to the basics, like the products we use as part of our daily body care routine,” adds John.

Arnoud Prins, Business Development Manager of Peel Plastics, sees the shift to bio-based packaging as an industry-wide movement for innovative companies that carry sustainability as a brand value. “We are very pleased to support the movement of businesses like Buhbli Organics towards bio-based polyethylene. It shows that brand owners in North America are developing a strategic desire for sustainable packaging.”

Joe Jankowski, from Braskem’s Renewables team in North America, agrees with Mr. Prins’ perspective. “Buhbli wanted to move very quickly once they heard about Braskem’s I’m greenT Polyethylene through Peel Plastics. We are starting to see a lot of movement towards Green PE in North America. Overall, Braskem is pleased to be offering more responsible choices to help brands and retailers to activate their sustainability drivers and, in turn, provide more environmentally friendly packaging solutions to the marketplace,” finished Joe.


About Buhbli Organics

Buhbli Organics (“bubbly”) is an eco-friendly, Canadian company specializing in genuinely pure USDA CERTIFIED ORGANIC body care products. But it’s way more than just a business. It’s a shared, continuing journey into wellness, and the expression of two lifetimes worth of complementary experience, core values and the strong desire to support and contribute to the well-being of others and the Earth. Founded in 2014, Buhbli Organics has a clear vision and mission: create affordable, bath and body care that’s truly clean, green and safe for all living things. They use only USDA Certified Organic ingredients in their botanical skin care line and package all of their products in the most environmentally responsible way they can. Buhbli Organics strives to make a positive difference in the world, understanding that each and every one of us has tremendous power to affect positive change through the small things we do and the simple, cumulative choices we make every day, right down to the basics, like the products we choose as part of our daily body care routine.

About Peel Plastics

For over 35 years, Peel Plastic Products has been a recognized leader in flexible packaging solutions and process innovation. Peel manufacturer’s custom packaging solutions to complement a number of North America’s most recognizable brands. As a responsive supply partner, our products provide solutions that are unique, industry relevant and brand specific. Peel invests a significant amount of time and energy trying to better understand the needs and desires of today’s fast moving consumers and brand owners. Peel’s commitment to become experts in their core markets makes them a natural extension of your team.

About Braskem

Braskem is one of the world’s leading plastics and chemical companies with 41 industrial plants in Brazil, the United States, Germany and Mexico. Braskem is the largest producer of thermoplastic resins in the Americas and the leading producer of biopolymers in the world, creating more environmental-friendly, intelligent and sustainable solutions through chemicals and plastics. Known for innovative solutions such as I’m green PolyethyleneT made from renewable sugarcane and UTEC®, the company’s own trademarked Ultra High Molecular Weight Polyethylene for high performance applications, Braskem’s products and technologies enable the automotive, packaging, healthcare, and construction industries to produce goods that enhance quality of life for people around the world. Braskem America is an indirect wholly owned subsidiary of Braskem S.A. headquartered in Philadelphia. The company is the leading producer of polypropylene in the United States, with six production plants located in Texas, Pennsylvania and West Virginia, and an Innovation and Technology Center in Pittsburgh.


Braskem, press release,2017-09-11.


Buhbli Organics
Peel Plastics Products Limited
Walmart Stores, Inc.