Bio-based raw materials and the role of certification in building and construction – Interview with 3-CO’s advisory board member Martin Behrens

The construction sector is one of the most significant contributors to global CO₂ emissions, accounting for approximately 37% of energy- and processing-related CO₂ emissions worldwide (UNEP, 2022). As the industry seeks to reduce its environmental impact, bio-based materials are emerging as a promising solution for more sustainable construction sector.

Certification plays a critical role in this transformation, providing a robust framework for validating the sustainability, performance, and environmental credentials of these innovative bio-based materials. 

Interview with Martin Behrens

The FNR is an agency that promotes the use of bio-based raw materials in various areas, e.g. in sustainable construction. Why is the switch to biomass as feedstock so important? 

MB: While significant progress has been made in replacing fossil energy with renewable sources, our economy remains heavily reliant on fossil-based resources for many everyday materials and products. The bioeconomy and bio-based products present a sustainable alternative to reduce dependence on fossil fuels for daily-use materials. Nearly all fossil-based materials have bio-based counterparts. The construction sector, one of the fastest-growing industries globally, will face immense challenges in meeting the demand for housing due to the projected global population increase to 9.7 billion by 2050. At the same time, the sector is a major source of CO₂ emissions, as materials like cement, bricks, and steel require substantial energy, most of which is currently derived from fossil fuels. Transitioning to greener practices in construction can play a crucial role in reducing global carbon emissions. The adoption of timber and bio-based materials in building projects can significantly lower emissions and even contribute to long-term carbon sequestration. 

Biomass has established itself as a valuable carbon-source for many products. Which application areas beyond building materials seem promising for the long-term replacement of fossil-derived materials by renewable biomass?

MB: An important sector where a significant amount of petroleum-based materials is used today is the textile industry. Combined with the trend of using clothing for shorter periods, this leads to significant climate consequences, as so-called fast fashion is often not recyclable and is frequently burned. The return to nature-based materials in clothing production, as they have been used by humanity since the beginning of time, is an important contribution to combating climate change and promoting a more sustainable approach to textiles. Nonetheless the advantage of using bio-based products in the building sector is the medium or long-term carbon storage capacity. Therefore, we need to prolong the use phases for fashion products, ensure that they can be reused and finally recycled. Fast fashion is a dead-end in terms of sustainability, regardless of the material base used. 

What role does certification play in sustainable construction? 

MB: Most consumers are not experts in the material properties of construction products and their sustainable production. At the same time, there is a growing interest in using environmentally friendly products in construction. Product-specific and holistic certification systems can play a key role in informing builders about sustainable products or entire building systems, thereby facilitating their decision to choose more sustainable and climate-friendly options.

Can you give some examples of construction materials for which bio-based solutions already exist? 

MB: Alternative products are available for almost every part of a building. As with any application, it is crucial to assess carefully the intended use and the necessary material properties. In this regard, bio-based products are no different from their fossil-based counterparts.

What role do consumers play in the uptake of bio-based solutions? How can consumers be persuaded to choose a sustainable, bio-based option, even if it is more expensive in some cases (green premium)? Where do you see key-challenges in persuading consumers?

MB: Consumers play a key-role in adopting bio-based solutions, influencing market demand and encouraging manufacturers to be more sustainable. To persuade consumers to choose bio-based options despite a “green premium,” it is crucial to educate them on the long-term environmental benefits and provide clear labelling with sustainability certifications. Highlighting the tangible impact, like reduced CO2 emissions, can also motivate sustainable choices. Financial incentives or subsidies could help reduce the price gap.

However, challenges such as price sensitivity, scepticism about performance, and a lack of awareness about the benefits of bio-based products remain. Overcoming these barriers through education and consistent messaging is essential for increasing consumer adoption.

Find further interviews with 3-CO partners and advisory board members here: https://3co-project.eu/interviews/

Webinar Recording

The recent webinar “Certification in Bio-Based Construction” organised by the EU-funded projects 3-CO (Concise Consumer Communication through Robust Labels for Biobased Systems) and BioReCer (Biological Resources Certifications Schemes) tackled both sustainable bio-based materials, and their certification. Besides Martin Behrens, two other speakers, i.e. Sergiy Kovalenkov (CEO and Founder of Hempire) and Hein van Tuijl (EPEA Benelux) presented their innovations and insights. The recording can be found here: https://3co-project.eu/webinars/

For more events, e.g. the upcoming webinar “Digital Solutions for a Bio-Based Future – Empowering Industry and Consumers”, please visit: https://3co-project.eu/news-events/

About 3-CO

The key objective of the project 3-CO (Concise Consumer Communication through Robust Labels for Biobased Systems) is to support sustainable consumption and improve consumer behaviour through smart digital solutions and guidelines for Labelling and Certification Scheme holders. 3-CO will therefore develop and demonstrate the viability of a supportive framework for LCS on Business-to-Consumers (B2C) communication for industrial bio-based products, and will publish guidelines for label development. The recommendations and guidelines will be verified in ten different value chains, which were selected based on their relevance.

Read more on the project here: https://3co-project.eu/

Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or European Research Executive Agency. Neither the European Union nor the granting authority can be held responsible for them.

Author

Martin Behrens

Source

nova-Institut GmbH, original text, 2025-03-13.

Supplier

3-CO Concise consumer Communication
Fachagentur Nachwachsende Rohstoffe e.V. (FNR)
Horizon Europe
nova-Institut GmbH

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