Under Armour and UNLESS introduce three regenerative footwear styles

Under Armour is deepening its collaboration with UNLESS, the world’s first all-plant, zero-plastic regenerative fashion brand, with the launch of three new regenerative sneaker styles. Marking the first time UNLESS footwear will be accessible through Under Armour, this launch builds on the brands’ partnership introduced earlier this year and their shared commitment to planet-conscious innovation and design.

The new lifestyle sneakers embody UNLESS’s regenerative ethos, inspired by nature’s circular systems, with a goal of creating not just the best sneakers in the world, but the best sneakers for the world. In an industry where most footwear relies on plastics, petrochemicals, and synthetic dyes that linger in landfills for centuries, these silhouettes offer an alternative future — engineered entirely by nature, completely plastic-free, to decompose and return to the earth at the end of their life. Constructed from plant-based materials that offer best-in-class breathability, comfort, and traction, these sneakers prove that style doesn’t have to come at the planet’s expense. With clean lines, durable build, and a low-profile design, they give off a distinctly skater vibe – blending laid-back edge with eco-conscious innovation.

The Lineup

Where to buy – UNDER ARMOUR X UNLESS COLLECTIONS – available on UA.com

UA X UNLESS X Nathaniel Russell

“These aren’t just sneakers – they give back more than they take, embodying a new standard of innovation that works in harmony with nature.”

“At UA, we’re proud to use our platform to accelerate meaningful change and spotlight products that are as responsible as they are high-performing,” – Eric Liedtke, Under Armour Executive Vice President of Brand Strategy. 

Nathaniel Russell Limited Collection at Printemps

To celebrate the launch, Under Armour and UNLESS have partnered with multi-disciplinary artist Nathaniel Russell whose signature hand-cut, chain-stitched felt artwork will appear on a limited run of UNLESS shoes and t-shirts in honor of Climate Week.  Known for his playful, offbeat style rooted in printmaking and sculpture, Russell brings craftsmanship and creative energy to this very special collection. 

Source

Under Armour, press release, 2025-09-25.

Supplier

Nathaniel Russell
Under Armour
UNLESS, Inc

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