nova Session: Green Claims Directive and Consumer Communication

Hosts: Lara Dammer, Head of Economy & Policy, Dr. Stefanie Fulda, Head of Communications and Dr. Asta Partanen, Senior Expert Economy & Policy (all nova-Institute)

In today’s competitive business landscape, effective communication is key to success. Whether you’re a budding entrepreneur, an experienced scientist or a seasoned business professional, mastering the art of communication can significantly impact your bottom line. Join us for an engaging workshop where we delve into the specific aspects of the “Green Claims Directive and Consumer Communication“ to empower you to effectively convey your company’s message or your latest scientific results.

At nova-Institute, we work on sustainable solutions in the B2B context for the chemical and materials industry. But we also have several projects running on B2C consumer communication and product labelling. Integrating the requirements of upcoming (EU) regulations, such as the planned Green Claims Directive, is also one of our focal points. As an independent research institute and consultancy, we focus on science-based communication, which means that we provide trustworthy facts and figures that create powerful narratives. In the past we have developed a number of tools and strategies for successful messaging and valuable stakeholder engagement on which companies can rely on.

Overall, participants can expect to leave the workshop with actionable insights to enhance their communication efforts and support of their business growth with nova’s communications tools and expertise.

The following program will provide enough time for the participants to discuss and ask questions.

Topics:

Green claims Directive
Drivers for consumer perception
Communication study cases

Program:

14:00 Dr. Stefanie Fulda, nova-Institute: Welcome
14:10 Lara Dammer, nova-Institute: Green Claims Directive and Consumer Communication
14:40 Dr. Stefanie Fulda, nova-Institute: Get your message out – How to talk to consumers
15:10 Discussion and questions from participants
16:00 End

Ticket price: 295 EUR

For more information and registration, visit : https://events.renewable-carbon.eu/event/nova-session-green-claims-directive-and-consumer-communication/