{"id":181728,"date":"2023-12-11T14:58:48","date_gmt":"2023-12-11T13:58:48","guid":{"rendered":"https:\/\/renewable-carbon.eu\/publications\/?post_type=product&#038;p=181728"},"modified":"2023-12-13T09:04:49","modified_gmt":"2023-12-13T08:04:49","slug":"the-green-claims-directive-was-unternehmen-wissen-sollten-png","status":"publish","type":"product","link":"https:\/\/renewable-carbon.eu\/publications\/product\/the-green-claims-directive-was-unternehmen-wissen-sollten-png\/","title":{"rendered":"The Green-Claims-Directive &#8211; Was Unternehmen wissen sollten (PNG)"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<div>Bisher k\u00f6nnen Firmen Begriffe wie &#8220;klimaneutral, &#8220;recycelbar&#8221;, &#8220;umweltfreundlich&#8221; oder selbst kreierte Logos, welche die Umweltfreundlichkeit eines Produkts hervorheben sollen, ohne Pr\u00fcfung durch Dritte f\u00fcr die Bewerbung von Produkten und Services nutzen. Mit dem Vorschlag zur Green Claims Richtlinie will die EU diese Praxis \u00e4ndern. Ziel ist die Pr\u00fcfung und Zertifizierung der sogenannten green claims (Umweltaussagen) durch eine externe Pr\u00fcfstelle. Notwendig daf\u00fcr wird dann ein wissenschaftlicher Nachweis. Mit dieser Grafik k\u00f6nnen sich Unternehmen einen ersten \u00dcberblick dar\u00fcber verschaffen, was mit dem neuen Vorschlag der EU auf sie zukommen k\u00f6nnte.<\/div>\n<div><\/div>\n<div>Erfahren Sie mehr \u00fcber dieses Thema und besuchen Sie unsere nova-Session &#8220;Sustainability Claims under New EU Legislation&#8221; (7. Februar, 13:00-15:00 CET, online): <a href=\"https:\/\/events.renewable-carbon.eu\/event\/green-claims-directive\" target=\"_blank\" rel=\"noopener\">https:\/\/events.renewable-carbon.eu\/event\/green-claims-directive<\/a><\/div>\n","protected":false},"featured_media":181729,"template":"","meta":{"qubely_global_settings":"","qubely_interactions":"","_seopress_robots_primary_cat":"none","_uag_custom_page_level_css":""},"product_brand":[],"product_cat":[48,49],"product_tag":[389],"renewable-carbon":[64,65,66],"publication-type":[73],"class_list":{"0":"post-181728","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-policy","7":"product_cat-sustainability","8":"product_tag-green-claims-directive23","9":"pa_licence-single","10":"pa_licence-enterprise","11":"renewable-carbon-bio-based","12":"renewable-carbon-co2-based","13":"renewable-carbon-recycling","14":"publication-type-graphics","16":"first","17":"instock","18":"downloadable","19":"virtual","20":"sold-individually","21":"product-type-simple"},"bundle_layout":"","bundled_by":[],"bundled_items":[],"uagb_featured_image_src":{"full":["https:\/\/renewable-carbon.eu\/publications\/wp-content\/uploads\/2023\/12\/23-12-11-Die-Green-Claims-Direktive_thumbnail.png",960,540,false],"thumbnail":["https:\/\/renewable-carbon.eu\/publications\/wp-content\/uploads\/2023\/12\/23-12-11-Die-Green-Claims-Direktive_thumbnail-150x84.png",150,84,true],"medium":["https:\/\/renewable-carbon.eu\/publications\/wp-content\/uploads\/2023\/12\/23-12-11-Die-Green-Claims-Direktive_thumbnail-300x169.png",300,169,true],"medium_large":["https:\/\/renewable-carbon.eu\/publications\/wp-content\/uploads\/2023\/12\/23-12-11-Die-Green-Claims-Direktive_thumbnail-768x432.png",768,432,true],"large":["https:\/\/renewable-carbon.eu\/publications\/wp-content\/uploads\/2023\/12\/23-12-11-Die-Green-Claims-Direktive_thumbnail.png",960,540,false],"1536x1536":["https:\/\/renewable-carbon.eu\/publications\/wp-content\/uploads\/2023\/12\/23-12-11-Die-Green-Claims-Direktive_thumbnail.png",960,540,false],"2048x2048":["https:\/\/renewable-carbon.eu\/publications\/wp-content\/uploads\/2023\/12\/23-12-11-Die-Green-Claims-Direktive_thumbnail.png",960,540,false],"qubely_landscape":["https:\/\/renewable-carbon.eu\/publications\/wp-content\/uploads\/2023\/12\/23-12-11-Die-Green-Claims-Direktive_thumbnail.png",960,540,false],"qubely_portrait":["https:\/\/renewable-carbon.eu\/publications\/wp-content\/uploads\/2023\/12\/23-12-11-Die-Green-Claims-Direktive_thumbnail-540x320.png",540,320,true],"qubely_thumbnail":["https:\/\/renewable-carbon.eu\/publications\/wp-content\/uploads\/2023\/12\/23-12-11-Die-Green-Claims-Direktive_thumbnail-140x100.png",140,100,true],"mega-menu":["https:\/\/renewable-carbon.eu\/publications\/wp-content\/uploads\/2023\/12\/23-12-11-Die-Green-Claims-Direktive_thumbnail-400x225.png",400,225,true],"blog-teaser":["https:\/\/renewable-carbon.eu\/publications\/wp-content\/uploads\/2023\/12\/23-12-11-Die-Green-Claims-Direktive_thumbnail-380x245.png",380,245,true],"woocommerce_thumbnail":["https:\/\/renewable-carbon.eu\/publications\/wp-content\/uploads\/2023\/12\/23-12-11-Die-Green-Claims-Direktive_thumbnail.png",960,540,false],"woocommerce_single":["https:\/\/renewable-carbon.eu\/publications\/wp-content\/uploads\/2023\/12\/23-12-11-Die-Green-Claims-Direktive_thumbnail.png",960,540,false],"woocommerce_gallery_thumbnail":["https:\/\/renewable-carbon.eu\/publications\/wp-content\/uploads\/2023\/12\/23-12-11-Die-Green-Claims-Direktive_thumbnail-200x200.png",200,200,true],"sow-carousel-default":["https:\/\/renewable-carbon.eu\/publications\/wp-content\/uploads\/2023\/12\/23-12-11-Die-Green-Claims-Direktive_thumbnail-272x182.png",272,182,true]},"uagb_author_info":{"display_name":"Dominik Vogt","author_link":"https:\/\/renewable-carbon.eu\/publications\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"Bisher k\u00f6nnen Firmen Begriffe wie \"klimaneutral, \"recycelbar\", \"umweltfreundlich\" oder selbst kreierte Logos, welche die Umweltfreundlichkeit eines Produkts hervorheben sollen, ohne Pr\u00fcfung durch Dritte f\u00fcr die Bewerbung von Produkten und Services nutzen. Mit dem Vorschlag zur Green Claims Richtlinie will die EU diese Praxis \u00e4ndern. Ziel ist die Pr\u00fcfung und Zertifizierung der sogenannten green claims (Umweltaussagen)&hellip;","_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/publications\/wp-json\/wp\/v2\/product\/181728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/publications\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/publications\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/publications\/wp-json\/wp\/v2\/media\/181729"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/publications\/wp-json\/wp\/v2\/media?parent=181728"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/publications\/wp-json\/wp\/v2\/product_brand?post=181728"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/publications\/wp-json\/wp\/v2\/product_cat?post=181728"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/publications\/wp-json\/wp\/v2\/product_tag?post=181728"},{"taxonomy":"renewable-carbon","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/publications\/wp-json\/wp\/v2\/renewable-carbon?post=181728"},{"taxonomy":"publication-type","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/publications\/wp-json\/wp\/v2\/publication-type?post=181728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}