{"id":12421,"date":"2020-11-13T16:17:07","date_gmt":"2020-11-13T15:17:07","guid":{"rendered":"https:\/\/renewable-carbon.eu\/publications\/?post_type=product&#038;p=12421"},"modified":"2021-04-15T16:41:33","modified_gmt":"2021-04-15T14:41:33","slug":"highlights-of-in-depth-psychological-market-research-on-bio-based-products","status":"publish","type":"product","link":"https:\/\/renewable-carbon.eu\/publications\/product\/highlights-of-in-depth-psychological-market-research-on-bio-based-products\/","title":{"rendered":"Highlights of in-depth psychological market research on bio-based products"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>In recent years, numerous B2C online surveys and focus group analyses have been conducted to understand what consumers think of bio-based products. It is well known, however, that other methods such as in-depth psychological interviews are better suited to explore deep-seated opinions, prejudices and contexts. This gap is being filled now by the novel approach used in this project. Instead of conducting the umpteenth standard survey, nova-Institute used the expertise of the renowned specialist market research company september Strategie &amp; Forschung (Cologne, Germany) to gather the information needed about the consumer mind set. september is one of Germany\u2019s market leaders in deep psychological market research.<\/p>\n","protected":false},"featured_media":12422,"template":"","meta":{"qubely_global_settings":"","qubely_interactions":"","_seopress_robots_primary_cat":"none","_uag_custom_page_level_css":""},"product_brand":[],"product_cat":[47],"product_tag":[282],"renewable-carbon":[64],"publication-type":[72],"class_list":{"0":"post-12421","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-markets","7":"product_tag-perception","8":"renewable-carbon-bio-based","9":"publication-type-nova-papers","11":"first","12":"instock","13":"downloadable","14":"virtual","15":"sold-individually","16":"product-type-simple"},"bundle_layout":"","bundled_by":[],"bundled_items":[],"uagb_featured_image_src":{"full":["https:\/\/renewable-carbon.eu\/publications\/wp-content\/uploads\/2021\/04\/Seiten-aus-bioplasticsMAGAZINE_20-06_shop.png",679,960,false],"thumbnail":["https:\/\/renewable-carbon.eu\/publications\/wp-content\/uploads\/2021\/04\/Seiten-aus-bioplasticsMAGAZINE_20-06_shop-106x150.png",106,150,true],"medium":["https:\/\/renewable-carbon.eu\/publications\/wp-content\/uploads\/2021\/04\/Seiten-aus-bioplasticsMAGAZINE_20-06_shop-212x300.png",212,300,true],"medium_large":["https:\/\/renewable-carbon.eu\/publications\/wp-content\/uploads\/2021\/04\/Seiten-aus-bioplasticsMAGAZINE_20-06_shop.png",679,960,false],"large":["https:\/\/renewable-carbon.eu\/publications\/wp-content\/uploads\/2021\/04\/Seiten-aus-bioplasticsMAGAZINE_20-06_shop.png",679,960,false],"1536x1536":["https:\/\/renewable-carbon.eu\/publications\/wp-content\/uploads\/2021\/04\/Seiten-aus-bioplasticsMAGAZINE_20-06_shop.png",679,960,false],"2048x2048":["https:\/\/renewable-carbon.eu\/publications\/wp-content\/uploads\/2021\/04\/Seiten-aus-bioplasticsMAGAZINE_20-06_shop.png",679,960,false],"qubely_landscape":["https:\/\/renewable-carbon.eu\/publications\/wp-content\/uploads\/2021\/04\/Seiten-aus-bioplasticsMAGAZINE_20-06_shop-679x750.png",679,750,true],"qubely_portrait":["https:\/\/renewable-carbon.eu\/publications\/wp-content\/uploads\/2021\/04\/Seiten-aus-bioplasticsMAGAZINE_20-06_shop-540x320.png",540,320,true],"qubely_thumbnail":["https:\/\/renewable-carbon.eu\/publications\/wp-content\/uploads\/2021\/04\/Seiten-aus-bioplasticsMAGAZINE_20-06_shop-140x100.png",140,100,true],"mega-menu":["https:\/\/renewable-carbon.eu\/publications\/wp-content\/uploads\/2021\/04\/Seiten-aus-bioplasticsMAGAZINE_20-06_shop-191x270.png",191,270,true],"blog-teaser":["https:\/\/renewable-carbon.eu\/publications\/wp-content\/uploads\/2021\/04\/Seiten-aus-bioplasticsMAGAZINE_20-06_shop-380x245.png",380,245,true],"woocommerce_thumbnail":["https:\/\/renewable-carbon.eu\/publications\/wp-content\/uploads\/2021\/04\/Seiten-aus-bioplasticsMAGAZINE_20-06_shop-100x141.png",100,141,true],"woocommerce_single":["https:\/\/renewable-carbon.eu\/publications\/wp-content\/uploads\/2021\/04\/Seiten-aus-bioplasticsMAGAZINE_20-06_shop.png",679,960,false],"woocommerce_gallery_thumbnail":["https:\/\/renewable-carbon.eu\/publications\/wp-content\/uploads\/2021\/04\/Seiten-aus-bioplasticsMAGAZINE_20-06_shop-200x200.png",200,200,true],"sow-carousel-default":["https:\/\/renewable-carbon.eu\/publications\/wp-content\/uploads\/2021\/04\/Seiten-aus-bioplasticsMAGAZINE_20-06_shop-272x182.png",272,182,true]},"uagb_author_info":{"display_name":"Dominik Vogt","author_link":"https:\/\/renewable-carbon.eu\/publications\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"In recent years, numerous B2C online surveys and focus group analyses have been conducted to understand what consumers think of bio-based products. It is well known, however, that other methods such as in-depth psychological interviews are better suited to explore deep-seated opinions, prejudices and contexts. This gap is being filled now by the novel approach&hellip;","_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/publications\/wp-json\/wp\/v2\/product\/12421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/publications\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/publications\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/publications\/wp-json\/wp\/v2\/media\/12422"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/publications\/wp-json\/wp\/v2\/media?parent=12421"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/publications\/wp-json\/wp\/v2\/product_brand?post=12421"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/publications\/wp-json\/wp\/v2\/product_cat?post=12421"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/publications\/wp-json\/wp\/v2\/product_tag?post=12421"},{"taxonomy":"renewable-carbon","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/publications\/wp-json\/wp\/v2\/renewable-carbon?post=12421"},{"taxonomy":"publication-type","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/publications\/wp-json\/wp\/v2\/publication-type?post=12421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}