{"id":99612,"date":"2021-10-29T07:39:00","date_gmt":"2021-10-29T05:39:00","guid":{"rendered":"https:\/\/renewable-carbon.eu\/news\/?p=99612"},"modified":"2021-10-26T12:41:36","modified_gmt":"2021-10-26T10:41:36","slug":"stora-enso-launches-new-fluff-pulp-grade-with-lower-carbon-footprint","status":"publish","type":"post","link":"https:\/\/renewable-carbon.eu\/news\/stora-enso-launches-new-fluff-pulp-grade-with-lower-carbon-footprint\/","title":{"rendered":"Stora Enso launches new fluff pulp grade with lower carbon footprint"},"content":{"rendered":"\n

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Stora Enso has introduced the newest addition to its NaturaFluff pulp product portfolio, NaturaFluff Eco by Stora Enso. <\/strong>NaturaFluff Eco<\/strong><\/a> is a new fluff pulp grade with a lower carbon footprint, enabling producers of hygiene products \u2013 such as baby diapers, incontinence pads and feminine care \u2013 to offer consumers a new generation of environmentally friendly, absorbent hygiene products.<\/strong><\/p>\n\n\n\n

Consumers are increasingly looking for products that are natural, safe to use and have a low environmental footprint. NaturaFluff Eco is an oxygen-delignified fluff pulp, which means that no bleaching chemicals are used in its production. As a result, the fluff pulp has a warm, natural beige colour and a roughly 30% lower carbon footprint in comparison to traditional fluff pulp, without compromising on product performance.<\/p>\n\n\n\n

NaturaFluff Eco is perfectly suited for use in demanding hygiene applications, such as baby care, feminine care, and adult incontinence care products, or in air-laid nonwoven materials such as napkins, table-tops and various pads.<\/p>\n\n\n\n

\u201cBy removing bleaching from the production process and only treating the pulp with oxygen to remove lignin, we have produced a fluff pulp with a significantly lower carbon footprint, while still providing the excellent performance properties of our regular fluff pulp,\u201d says\u00a0Kirsi Sepp\u00e4l\u00e4inen<\/strong>, SVP Marketing, Competitive Intelligence and Product Management at Stora Enso\u2019s Biomaterials division.<\/p><\/blockquote>\n\n\n\n

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\u201cThis new NaturaFluff pulp grade fulfils all the requirements of a purely natural raw material. It is made from wood and comes from sustainably managed forests. Its light beige hue clearly communicates the natural source of its origin, and as a raw material, it is fully biodegradable,\u201d Sepp\u00e4l\u00e4inen adds.<\/p><\/blockquote>\n\n\n\n

Stora Enso produces its fluff pulp, including NaturaFluff Eco, at its Skutsk\u00e4r Mill in Sweden, where the first commercial volumes have recently been completed. Producers of absorbent hygiene products are now trialling the new material for use on consumer markets.<\/p>\n\n\n\n

All Stora Enso\u2019s NaturaFluff pulp grades fulfil the requirements of all common eco-labels such as the EU Eco label, Nordic Swan and Blue Angel, among others. Stora Enso\u2019s fluff pulp is FSC\u00ae and PEFC\u2122 certified, which means that the final products come from responsibly managed forests.\u00a0<\/p>\n\n\n\n

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About Stora Enso<\/h3>\n\n\n\n

Part of the bioeconomy, Stora Enso is a leading global provider of renewable solutions in packaging, biomaterials, wooden constructions and paper. We believe that everything that is made from fossil-based materials today can be made from a tree tomorrow. Stora Enso has some 23 000 employees, and sales in over 50 countries. Our sales in 2020 were EUR 8.6 billion. Stora Enso shares are listed on Nasdaq Helsinki Oy (STEAV, STERV) and Nasdaq Stockholm AB (STE A, STE R).<\/p>\n","protected":false},"excerpt":{"rendered":"

Stora Enso has introduced the newest addition to its NaturaFluff pulp product portfolio, NaturaFluff Eco by Stora Enso. NaturaFluff Eco is a new fluff pulp grade with a lower carbon footprint, enabling producers of hygiene products \u2013 such as baby diapers, incontinence pads and feminine care \u2013 to offer consumers a new generation of environmentally friendly, absorbent […]<\/p>\n","protected":false},"author":59,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","nova_meta_subtitle":"Enabling producers of hygiene products \u2013 such as baby diapers, incontinence pads and feminine care \u2013 to offer consumers a new generation of environmentally friendly, absorbent hygiene products","footnotes":""},"categories":[5572],"tags":[5838,6162,13860,19249,13064],"supplier":[551],"class_list":["post-99612","post","type-post","status-publish","format-standard","hentry","category-bio-based","tag-bioeconomy","tag-cellulose","tag-diapers","tag-hygiene","tag-personalcare","supplier-stora-enso"],"_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/99612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/comments?post=99612"}],"version-history":[{"count":0,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/99612\/revisions"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media?parent=99612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/categories?post=99612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/tags?post=99612"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/supplier?post=99612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}