Tom Brady knows what he likes. Football\u2019s winningest quarterback is as decisive off the field as he is on it, including when it comes to fashion. Brady\u2019s tastes reflect an appreciation for classic menswear and his commitment to environmental issues. These priorities echo in the star\u2019s latest endeavor, a collaboration with Danish sunglasses brand Christopher Cloos.<\/a> The partnership, which began in 2020 and debuts its second round today, focuses on shades that look sleek while providing an extra layer of protection via blue light filters. Wearer\u2019s benefit from the mindful designs, and so does Mother Nature. The unique, biodegradable frames mean that Brady\u2019s glasses\u2014which won\u2019t be clogging up a landfill for the next hundred years, unlike the many plastic pairs currently in rotation. <\/p>\n\n\n\n Already a fan of sustainable fashio<\/a>n, Brady was impressed by founder Julius Langkilde\u2019s expertise in the subject and his enthusiasm. \u201cThey had these great minimalist, timeless designs, but what attracted me was his passion,\u201d shared Brady on the phone from Florida. \u201c[Cloos] just felt like such a good fit and one suited to my style.\u201d The new launches are inspired by some of Brady\u2019s favorite places as well. The Cloos x Brady Hermos<\/a>a, a classic broad rim frame with wire top-bar detailing, is named after the star\u2019s favorite beach destination in Costa Rica. Cloos x Brady Pacifica<\/a>, a two-tone pair with steel reinforcing, nods to his childhood home in San Matteo. Offered in various colors and lens hues, they reflect the multiformity that has come to define menswear in 2021. \u201cSome men find that one thing that works, and they stick with it because it\u2019s safe; others are much more exploratory,\u201d explains Brady. \u201cIt\u2019s just so much more acceptable these days for men to have fun and change depending on the activity they\u2019re engaging in.\u201d<\/p>\n\n\n\n Versatility was one part of the equation, but so was protection. Vigilant when it comes to health and fitness, Brady views sunglasses<\/a> as an ounce of prevention against UV damage. Having moved to Tampa Bay from Boston upon signing with the Buccaneers last March, he\u2019s had to adjust accordingly to the new climate. \u201cI have worn more sunglasses in the last twelve months than I have in my entire life,\u201d says Brady. \u201cIt\u2019s sunny year-round, and then being out on the water\u2014you need a great pair to protect your eyes from sun damage. Then when I\u2019m indoors, I like having blue light glasses because I still do a lot of studying and preparation for football<\/a> [which] can take a big toll on me. Those lenses have been a big part of my recovery and health.\u201d<\/p>\n\n\n\n Eco-friendly eyewear is a relatively new concept, and most established brands still rely heavily on plastics and other synthetic materials. The Cloos x Brady collection is made from M49 Mazzucchelli, an Italian bioplastic composed of cellulose acetate that is 100% recyclable. According to the Center for Environmental Law, 99% plastic is made using chemicals sourced from fossil fuel. Alternatives like M49, which his made using wood that is harvested according to the guidelines of the Forest Stewardship Council and surpasses the International Organization for Standardization’s guidelines on biodegradable materials, reduce greenhouse emissions. <\/p>\n\n\n\n For Brady, working with the team at Cloos, who have committed to making the brand’s entire product lineup biodegradable, offered the kind of flexibility that leads to innovation. \u201cSometimes, when you\u2019re working with big companies, it\u2019s hard for them to shift what they\u2019re doing; it can be a bit like moving the Titanic,\u201d says Brady. \u201cTo make an environmentally friendly frame and see what can be done was exciting. They\u2019ve made every Cloos pair sustainable, which was important for me. It\u2019s about finding the right resources and manufacturers to create products that won\u2019t cause damage to the planet, and those sources have become more readily available. Because [Christopher Cloos] is a smaller company, they\u2019ve been able to do this, but I hope that other companies also begin to adopt these kinds of methods.\u201d<\/p>\n\n\n\n