{"id":92111,"date":"2021-07-08T07:29:00","date_gmt":"2021-07-08T05:29:00","guid":{"rendered":"https:\/\/renewable-carbon.eu\/news\/?p=92111"},"modified":"2021-09-09T19:30:00","modified_gmt":"2021-09-09T17:30:00","slug":"the-first-cosmetic-bottle-derived-from-enzymatic-plastic-recycling","status":"publish","type":"post","link":"https:\/\/renewable-carbon.eu\/news\/the-first-cosmetic-bottle-derived-from-enzymatic-plastic-recycling\/","title":{"rendered":"The First Cosmetic Bottle Derived From Enzymatic Plastic Recycling"},"content":{"rendered":"\n

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On June 24th<\/sup>, 2021, L’Or\u00e9al announced the realization of the first cosmetic bottle made from plastic entirely recycled using Carbios\u2019 enzymatic technology and aims to put into production the bottles based on this disruptive innovation in 2025. Biotherm<\/a> would be the first of the Group\u2019s brands to launch a product in this bottle of the future.
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Giulio Bergamaschi, Global Brand President, Biotherm, noted: \u201cBiotherm is a pioneer in eco-responsible cosmetics and has put sustainable packaging and waste reduction at the center of its strategy. We are delighted to be the first beauty brand to realize a completely recycled bottle using plastic from Carbios\u2019 disruptive technology\u201d.<\/em><\/strong>
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Discover our first cosmetic bottle by Carbios in the Caudry factory<\/h3>\n\n\n\n

https:\/\/ljsp.lwcdn.com\/api\/video\/embed.jsp?id=3b4b27eb-8c3a-43d4-bfed-3ccd6667b89b&pi=9d279982-92df-4403-9e32-aa67212a16c0<\/a><\/p>\n\n\n\n

In 2017, to promote the development of innovative plastics recycling solutions and work together to industrialize the technology, L\u2019Or\u00e9al set up a consortium with Carbios, which Nestl\u00e9 Waters, PepsiCo and Suntory Beverage & Food Europe have since joined. In 2019, L\u2019Or\u00e9al invested in Carbios via its venture capital fund BOLD – Business Opportunities for L\u2019Or\u00e9al Development<\/a>. 

With \u201cL\u2019Or\u00e9al for the Future\u201d<\/a>, our new sustainability program for 2030, we have taken a further step towards the fundamental transformation of our business and have set ambitious new objectives, particularly in the area of packaging:<\/p>\n\n\n\n

100%<\/strong> – By 2025, 100% of our plastic packaging will be refillable, reusable, recyclable or compostable<\/strong><\/h3>\n\n\n\n

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100%<\/strong> – By 2030, 100% of our plastic packaging will be derived from recycled materials or biosourced, and we will no longer use any virgin plastics of fossil origin<\/strong><\/h3>\n\n\n\n

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100%<\/strong> – By 2030, the ingredients used in our formulas and all biosourced materials will be traceable and come from sustainable sources<\/strong><\/h3>\n\n\n\n

\u201cWe have been working with Carbios since 2017 to develop this first bottle made from PET derived from enzymatic recycling technology, an alternative to mechanical recycling. We are pleased to announce today the feasibility of these bottles in a pilot phase and are delighted to be in a position to create the packaging of the future with our partners. This is a promising innovation for the years to come that demonstrates our commitment to bring to market more environmentally friendly packaging and which is part of a circularity initiative begun more than 15 years ago\u201d.<\/em><\/p>

Jacques Playe, Packaging and Development Director, L\u2019Or\u00e9al<\/p><\/blockquote>\n\n\n\n

Our responsible packaging strategy<\/h3>\n\n\n\n

To achieve these objectives, we are working with a number of strategic partners, giving it access to the best technologies. As well as Carbios, we are collaborating with Alb\u00e9a, the global leader in beauty packaging, with whom we developed the first cosmetic tube<\/a><\/strong> including FSC-certified carton in 2019, Purecycle, for the production of solvolysis-recycled polypropylene (PP), and LanzaTech and Total<\/a>, with whom, in October 2020, we announced a world first: the production of a polyethylene (PE) cosmetic bottle made from recycled industrial carbon emissions.<\/p>\n\n\n\n

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How enzymatic plastic recycling works<\/h3>\n\n\n\n

The technology developed by Carbios<\/a>, a pioneer in the development of biotech solutions for the recycling of PET* plastics, paves the way for the manufacture of new products made from 100% recycled materials produced using its enzymatic process<\/strong>. <\/p>\n\n\n\n


It has the advantage of being suitable for all types of PET – clear, colored, opaque and multilayer – and making these plastics infinitely recyclable.<\/p>\n\n\n\n

*PET<\/sup><\/strong>: PET (polyethylene terephthalate) plastic is the most commonly recycled plastic.
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Discover More About Our Plastic Packaging Policy<\/a><\/p>\n\n\n\n

Discover More About How We Reduce our Plastic Packaging<\/a><\/p>\n\n\n\n

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On June 24th, 2021, L’Or\u00e9al announced the realization of the first cosmetic bottle made from plastic entirely recycled using Carbios\u2019 enzymatic technology and aims to put into production the bottles based on this disruptive innovation in 2025. Biotherm would be the first of the Group\u2019s brands to launch a product in this bottle of the future.Giulio Bergamaschi, Global Brand […]<\/p>\n","protected":false},"author":59,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","nova_meta_subtitle":"The first cosmetic bottle made from plastic entirely recycled using Carbios\u2019 enzymatic technology","footnotes":""},"categories":[17143],"tags":[10416,7105,11966,10453],"supplier":[16311,7630,14640,2392,576],"class_list":["post-92111","post","type-post","status-publish","format-standard","hentry","category-recycling","tag-circulareconomy","tag-packaging","tag-plastics","tag-recycling","supplier-albea","supplier-carbios","supplier-loreal-new-zealand-group","supplier-lanzatech","supplier-total"],"_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/92111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/comments?post=92111"}],"version-history":[{"count":0,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/92111\/revisions"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media?parent=92111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/categories?post=92111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/tags?post=92111"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/supplier?post=92111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}