{"id":90058,"date":"2021-04-27T06:59:27","date_gmt":"2021-04-27T04:59:27","guid":{"rendered":"http:\/\/rss.nova-institut.net\/public.php?url=https%3A%2F%2Fwww.biofuelsdigest.com%2Fbdigest%2F2021%2F04%2F12%2Fhm-launches-shoe-line-with-banana-fiber-and-grape-leather%2F"},"modified":"2021-09-09T19:32:02","modified_gmt":"2021-09-09T17:32:02","slug":"presenting-good-news-x-hm-a-unisex-collection-with-a-smaller-environmental-footprint","status":"publish","type":"post","link":"https:\/\/renewable-carbon.eu\/news\/presenting-good-news-x-hm-a-unisex-collection-with-a-smaller-environmental-footprint\/","title":{"rendered":"Presenting Good News x H&M: A unisex collection with a smaller environmental footprint"},"content":{"rendered":"

H&M is thrilled to announce a collaboration with Good News, the British footwear brand known for its playful, retro-inspired trainers and unwavering commitment to sustainability. This is H&M\u2019s first ever shoe collaboration featuring innovative materials like Bananatex\u00ae<\/sup> \u2014 fibre from banana plants \u2014 and the vegan grape leather Vegea\u2122. The unisex collection will be available on hm.com and in selected stores from 1* April.<\/strong><\/p>\n

\"cq5dam.web.1952.1206\"Good News is a footwear brand with a conscience, founded by Nia Jones and Ben Tattersall in London in 2016. In their previous roles in the fashion industry, the two friends had seen first-hand the amounts of waste the footwear industry can produce. Good News was their answer to these problems. The aim being to \u201cbring the world a little bit of good news\u201d; to create change but do it with smiles on their faces.
\nThe duo has never looked back, continuously exploring new, innovative materials for their shoes.<\/p>\n

Now Good News and H&M are joining forces on the release of a unisex trainer collection with a smaller environmental footprint. There are seven trainers and one pair of sliders in a vibrant seventies-inspired colour palette \u2014 each with their own sustainable elements, such as recycled rubber soles and recycled cotton, Vegea\u2122 and Bananatex\u00ae<\/sup> uppers. There is also a kids\u2019 collection featuring three of the trainer styles.
\nThe Good News x H&M collection rethinks the design and production of trainers, furthering both companies\u2019 aim of becoming circular in all their processes.<\/p>\n

\u201cWorking with Good News gave us such good energy and positivity. Their creativity and drive for change inspired our team. We joined forces to become better together. The collection is a bright and colourful contrast to a grey and uncertain world. I love the colours and the innovative materials,\u201d – says David S\u00f6derlund, designer at H&M.<\/p>\n

\u201cWe are very proud to be collaborating with H&M, pushing one of the giants to look at every component of a shoe. It was important for us to make the collection as sustainable as possible while still looking fun and cool,\u201d – says Nia Jones, co-founder of Good News.<\/p>\n

\u201cHopefully we can inspire action and change for other brands. We all need to work alongside each other to help create a positive change. The world needs unity right now rather than competing against each other,\u201d – says Ben Tattersall, co-founder of Good News.<\/p>\n

The Good News x H&M unisex trainer collection will be available on hm.com and in selected H&M stores from 1* April. The kids\u2019 collection will be available on hm.com from 1 April*.<\/p>\n

*Other launch dates in the following markets:
\nSweden, Norway & Finland 14 April
\nDenmark 14 April, online only
\nUS & Canada 15 April
\nTurkey 22 April<\/p>\n","protected":false},"excerpt":{"rendered":"

H&M is thrilled to announce a collaboration with Good News, the British footwear brand known for its playful, retro-inspired trainers and unwavering commitment to sustainability. This is H&M\u2019s first ever shoe collaboration featuring innovative materials like Bananatex\u00ae \u2014 fibre from banana plants \u2014 and the vegan grape leather Vegea\u2122. The unisex collection will be available […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","nova_meta_subtitle":"","footnotes":""},"categories":[5572,17143],"tags":[15891,5528],"supplier":[18429,11168],"class_list":["post-90058","post","type-post","status-publish","format-standard","hentry","category-bio-based","category-recycling","tag-environmental","tag-sustainability","supplier-good-news","supplier-hennes-mauritz-gmbh-hm"],"_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/90058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/comments?post=90058"}],"version-history":[{"count":0,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/90058\/revisions"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media?parent=90058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/categories?post=90058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/tags?post=90058"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/supplier?post=90058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}