{"id":88153,"date":"2021-05-17T06:59:13","date_gmt":"2021-05-17T04:59:13","guid":{"rendered":"http:\/\/rss.nova-institut.net\/public.php?url=https%3A%2F%2Fgreenchemicalsblog.com%2F2021%2F05%2F06%2Fglobal-bioenergies-launches-long-lasting-cosmetics%2F"},"modified":"2021-06-18T19:30:00","modified_gmt":"2021-06-18T17:30:00","slug":"cosmetics-brand-last-to-launch-in-june-2021","status":"publish","type":"post","link":"https:\/\/renewable-carbon.eu\/news\/cosmetics-brand-last-to-launch-in-june-2021\/","title":{"rendered":"Cosmetics brand LAST\u00ae to launch in June 2021"},"content":{"rendered":"

Global Bioenergies today announces the upcoming launch of its \u201cLAST\u00ae<\/sup>\u201d longwear cosmetics brand in June 2021. 18 products will comprise the world\u2019s first range of longwear, transfer-resistant and waterproof eye make-up to use natural ingredients. This groundbreaking performance is based on the renewable isododecane produced by the Company as the main ingredient of its formulations. Products have been designed with over 90% natural ingredients and packaging to minimise their environmental footprint.<\/strong><\/p>\n

\"PIC2\"Late 2019, Global Bioenergies installed a cosmetics formulation unit in its Evry R&D lab, which produced the first eye make-up prototypes to achieve long-hold performance with natural ingredients. It then put together a special-purpose team of experts covering all aspects of the cosmetics industry, including formulation, regulation, packaging, artistic direction, marketing, communications and e-commerce.<\/p>\n

Prototypes were refined and went into industrial production at one of Europe\u2019s leading make-up manufacturers. Packaging made from mineral (glass or metal), biosourced or recycled materials was specified, designed and prototyped.<\/p>\n

The LAST\u00ae<\/sup> brand currently has three categories of product: mascaras, eyebrow mascaras and eye shadows, all lasting at least 24 hours. Allowing for the different colours, the full range has 18 products, now in production in a French plant.<\/p>\n

\"CP_globalbioenergies_FR-produits\"Marc Delcourt, Chief Executive Officer of Global Bioenergies, explained: \u201cIn make-up, isododecane is essential to give the product the properties required for long wear. It is the main ingredient, comprising 25-50% of formulations. By using the renewable isododecane we produce through our innovative process and by making sure the other ingredients are natural, we have thus been able to develop an eye make-up range that for the first time combines long-lasting wear with over 90% natural ingredients. This meant rapidly incorporating a whole new set of professional skills, a challenge we embraced with agility and discipline.\u201d<\/p>\n

Muriel Morelli, head of product development, stated: \u201cOur motto since the start of the project was \u2018Natural, yes, but no compromise on performance\u2019. Working in-house and with our manufacturer, we produced a host of prototypes and ran them through different types of tests: instrumental, sensory and in-use. The in-use trials were blinded, using consumer volunteers who were highly appreciative of all the product\u2019s qualities: performance (long-lasting, intense colours) and feeling (easy application, nice texture and day-long comfort). Based on all these results, we can today claim that the performance of this over-90% naturally sourced range matches that of the best products on the market.\u201d<\/p>\n

\"CP_globalbioenergies_FR-photo-mannequin\"Romain Desfresnes, head of strategy, marketing and communications, added: \u201cFrom biotech to beauty\u2026we have taken a big leap forward. LAST\u00ae<\/sup> is both a technological achievement, a bold commitment to the environmental transition, and a celebration of colours. Our colours stand out. This means the brand can stand tall and live up to its claims: Colours that last. COLORS THAT LAST is an attitude, a call-out to everyone making a statement, anyone who dares to play with the codes and rewrite the rules. The range goes on sale in June through our website: www.colors-that-last.com<\/a>.\u201d<\/p>\n

There are plans to start expanding the range as from the second half of 2021: a wide range of liquid lipstick, also combining long wear with a highly natural product, is in the pipeline.<\/p>\n","protected":false},"excerpt":{"rendered":"

Global Bioenergies today announces the upcoming launch of its \u201cLAST\u00ae\u201d longwear cosmetics brand in June 2021. 18 products will comprise the world\u2019s first range of longwear, transfer-resistant and waterproof eye make-up to use natural ingredients. This groundbreaking performance is based on the renewable isododecane produced by the Company as the main ingredient of its formulations. […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","nova_meta_subtitle":"","footnotes":""},"categories":[5572],"tags":[6406,17749],"supplier":[1534],"class_list":["post-88153","post","type-post","status-publish","format-standard","hentry","category-bio-based","tag-environment","tag-natural","supplier-global-bioenergies"],"_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/88153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/comments?post=88153"}],"version-history":[{"count":0,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/88153\/revisions"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media?parent=88153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/categories?post=88153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/tags?post=88153"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/supplier?post=88153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}