MADE WITH NATURE<\/p>\n
We\u2019re on a journey to create a more sustainable world. But what if the best way to work for nature was to work with it? And what if the answer was right under our feet\u2026<\/p>\n
As a major global company, adidas has been part of the problem which is why we are committed to finding solutions. Our end goal? A fully circular future. One where adidas products are made using materials developed from natural ingredients, or with cells and proteins in a lab, so they can ultimately return to nature \u2013 moving away from the use of finite, fossil fuel-based resources that deplete the planet.<\/p>\n
Stan Smith Mylo\u2122 is a major step forward in this bold ambition \u2013 our pinnacle exploration into creating footwear products that are truly Made with Nature.<\/p>\n
A MATERIAL CHALLENGE<\/p>\n
With the ambition of creating products at mass scale, one of the key elements to using natural materials in the creation process is to ensure adequate supply.<\/p>\n
At the same time, the material needs to be comfortable, durable, and perform as well as \u2013 if not better than \u2013 \u2018traditional\u2019 materials, like animal and synthetic leathers.<\/p>\n
Enter mycelium.<\/p>\n
Mycelium is a sprawling, renewable interlaced web that threads through soil. Mushrooms are the fruit of mycelium.<\/p>\n
Imagine the branches and vines that grow apples or grapes \u2013 mycelium functions like those twisting, branching supports, just under the surface.<\/p>\n
Mylo material is made from mycelium and is created using a highly efficient grow process \u2013 taking less than two weeks to grow. The process takes advantage of a cutting-edge vertical agriculture technique, allowing it to be grown in a controlled lab environment that increases the yield per square foot.<\/p>\n
\u201cThe introduction of Mylo as a new material is a major step forward in our bold ambition to help END PLASTIC WASTE\u201d, said Amy Jones Vaterlaus, Global Head of Future at adidas. \u201cAs a planet, we must learn to work with nature rather than against it and put all our efforts into finding innovative solutions that are created responsibly with resources that renew at a sustainable pace. Designed in synergy with earth\u2019s ecosystems. And as a brand, we continue to explore the possibilities in material innovation.”<\/p>\n","protected":false},"excerpt":{"rendered":"
MADE WITH NATURE We\u2019re on a journey to create a more sustainable world. But what if the best way to work for nature was to work with it? And what if the answer was right under our feet\u2026 As a major global company, adidas has been part of the problem which is why we are […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","nova_meta_subtitle":"","footnotes":""},"categories":[5572],"tags":[10563,17006],"supplier":[9862],"class_list":["post-87421","post","type-post","status-publish","format-standard","hentry","category-bio-based","tag-renewable","tag-veganleather","supplier-adidas-group"],"_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/87421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/comments?post=87421"}],"version-history":[{"count":0,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/87421\/revisions"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media?parent=87421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/categories?post=87421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/tags?post=87421"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/supplier?post=87421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}