{"id":86094,"date":"2021-03-11T07:20:32","date_gmt":"2021-03-11T06:20:32","guid":{"rendered":"https:\/\/renewable-carbon.eu\/news\/?p=86094"},"modified":"2021-09-09T19:32:58","modified_gmt":"2021-09-09T17:32:58","slug":"advancing-recycled-content-progress","status":"publish","type":"post","link":"https:\/\/renewable-carbon.eu\/news\/advancing-recycled-content-progress\/","title":{"rendered":"Advancing recycled-content progress"},"content":{"rendered":"

Last fall, SABIC (Saudi Basic Industries Corp.) announced<\/a>\u00a0that it was collaborating with prestige beauty brand The Est\u00e9e Lauder Cos. (ELC) and its global skincare brand Origins Natural Resources Inc. to debut tube package for Origins\u2019 Clear Improvement Active Charcoal Mask that is made from certified circular polyolefins from SABIC\u2019s Trucircle portfolio. Beauty packaging manufacturer Alb\u00e9a also collaborated on the effort.<\/p>\n

The cap for the tube is made from certified circular polypropylene (PP), while the tube structure is made from certified circular polyethylene (PE) produced through chemical recycling. The polymers are part of SABIC\u2019s Trucircle portfolio<\/a>, which includes design-for-recyclability services, mechanically recycled materials, certified circular products made using chemical recycling and certified renewable polymers from biobased feedstock, SABIC says.<\/p>\n

Sushil Iyer, vice president of global packaging at ELC, which is headquartered in New York City, says, \u201cSustainability has long been central to how The Est\u00e9e Lauder Cos. and its brands have operated and is a key part of the company\u2019s corporate strategy for the future.\u201d<\/p>\n

He adds that sustainable packaging is a key area of focus for the company, saying the partnership with SABIC, with U.S. headquarters in Houston, and Albea aligns with that goal.<\/p>\n

Alb\u00e9a says it is the first cosmetic packaging company to sign the Ellen MacArthur Foundation\u2019s New Plastics Economy Global Commitment<\/a> in October 2018, committing that all its plastic packaging would be reusable, recyclable or compostable by 2025.<\/p>\n

ELC has committed that 75 to 100 percent of its packaging will be recyclable, refillable, reusable, recycled or recoverable by 2025, Iyer says. \u201cIn achieving this goal, the company will increase the amount of postconsumer recycled material in its packaging by up to 50 percent. Thus far, 55 percent of our packaging by weight is either recyclable, refillable, reusable, recycled or recoverable, increasing from 53 percent in fiscal 2019,\u201d he says in early 2021.<\/p>\n

ELC increased the amount of PCR in its packaging by 15 percent in its 2020 fiscal year, Iyer adds.<\/p>\n

Using advanced recycled material \u201csignificantly widens the scope of application in our packaging portfolio,\u201d he says, noting that the material \u201cis akin to a virgin material, which allows us to maximize the recycled content used in the package without compromising quality, aesthetics and package functionality\u2014a challenge to achieve via traditionally\/mechanically recycled plastics.\u201d<\/p>\n

With the help of advanced recycling, he says, ELC should be able to meet its goal of increasing the postconsumer recycled content used in its packaging by up to 50 percent by 2025.<\/p>\n

Origins was selected to debut the tube because the brand \u201chas long been committed to the well-being of people and the planet,\u201d Iyer says. As Origins\u2019 parent company, he says ELC has \u201ca unique responsibility and opportunity to help the prestige beauty sector define what sustainable packaging should be for our discerning consumers. As such, we search for materials that meet our performance requirements for the consumer, that deliver on our luxury offerings, achieve our sustainability goals and that allow us to provide the highest quality experience as well.\u201d<\/p>\n

The company recognizes that designing its packaging for recycling also is important if it is to reach its recycled-content goal.<\/p>\n

\u201cWe are focusing on reducing the potential environmental impacts of a package across its life cycle,\u201d Iyer says. \u201cWe have worked closely with our suppliers in identifying and implementing recyclable and recycled material substitutions to nonrecyclable and virgin materials, as well as monomaterial solutions to eliminate multimaterial construction where possible. Additionally, we encourage our suppliers to design for disassembly where possible, which enables consumers to easily separate packaging components for more streamlined recycling.\u201d<\/p>\n

He adds, \u201cWe know that our long-term success depends on our ability to make conscious decisions to embed sustainable practices throughout our value chain and that our suppliers will play a critical role in helping us to move the needle, think innovatively about sustainability and achieve our company\u2019s citizenship and sustainability goals.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Last fall, SABIC (Saudi Basic Industries Corp.) announced\u00a0that it was collaborating with prestige beauty brand The Est\u00e9e Lauder Cos. (ELC) and its global skincare brand Origins Natural Resources Inc. to debut tube package for Origins\u2019 Clear Improvement Active Charcoal Mask that is made from certified circular polyolefins from SABIC\u2019s Trucircle portfolio. Beauty packaging manufacturer Alb\u00e9a […]<\/p>\n","protected":false},"author":59,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","nova_meta_subtitle":"","footnotes":""},"categories":[5572,17143],"tags":[17715,7105,11966],"supplier":[16311,18265,17685,21404,15824],"class_list":["post-86094","post","type-post","status-publish","format-standard","hentry","category-bio-based","category-recycling","tag-chemical-recycling","tag-packaging","tag-plastics","supplier-albea","supplier-elc-packaging-machine-company-llc","supplier-origins","supplier-sabic-ventures-us-holdings-llc","supplier-the-estee-lauder-companies-inc"],"_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/86094","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/comments?post=86094"}],"version-history":[{"count":0,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/86094\/revisions"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media?parent=86094"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/categories?post=86094"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/tags?post=86094"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/supplier?post=86094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}