{"id":86004,"date":"2021-03-11T06:59:29","date_gmt":"2021-03-11T05:59:29","guid":{"rendered":"http:\/\/rss.nova-institut.net\/public.php?url=https%3A%2F%2Fwww.biofuelsdigest.com%2Fbdigest%2F2021%2F03%2F03%2Flanzatech-to-supply-ethanol-for-sustainable-fragrance-join-up%2F"},"modified":"2021-09-09T21:08:21","modified_gmt":"2021-09-09T19:08:21","slug":"coty-to-partner-with-lanzatech-to-pioneer-new-sustainable-fragrance-production","status":"publish","type":"post","link":"https:\/\/renewable-carbon.eu\/news\/coty-to-partner-with-lanzatech-to-pioneer-new-sustainable-fragrance-production\/","title":{"rendered":"Coty to Partner with LanzaTech to Pioneer New Sustainable Fragrance Production"},"content":{"rendered":"<p><strong>Coty Inc., one of the world\u2019s largest beauty companies and the global leader in fragrances, today announced it has signed a letter of intent to partner with LanzaTech to introduce sustainable ethanol made from captured-carbon emissions into its fragrance products.<\/strong><\/p>\n<ul>\n<li>Fragrance products to contain sustainable ethanol, created using carbon-capture technology<\/li>\n<li>Coty targets majority of fragrance portfolio using carbon-captured ethanol by 2023<\/li>\n<li>Planned partnership supports Coty\u2019s \u2018Beauty That Lasts\u2019 sustainability program<\/li>\n<\/ul>\n<p>LanzaTech, a leader in the production of next generation green and sustainable ingredients, captures industrial emissions (such as carbon monoxide and carbon dioxide produced in steel manufacturing) and processes the waste gases into a new, more sustainable source of ethanol. Coty\u2019s scientists have worked alongside LanzaTech and production partners over the past two years to develop a high-purity sustainable ethanol that is suitable for use in fragrances. The proposed partnership means that Coty will incorporate this carbon-captured ethanol into its fragrance manufacturing process, with the goal of having the majority of its fragrance portfolio using ethanol sourced from carbon-capture by 2023.<\/p>\n<p>Sue Y. Nabi, Chief Executive Officer of Coty, said:<\/p>\n<p>\u201cSustainability is the ultimate driver of innovation and Coty is focused on creating outstanding products that are truly clean and green. Ethanol is the number one ingredient purchased for the fragrance category and over time this partnership with LanzaTech will significantly reduce the environmental impact of our products. It\u2019s not only the right thing to do, but it makes commercial sense too \u2013 with today\u2019s consumer rightly demanding that their favourite brands share their commitment to sustainability.\u201d<\/p>\n<p>Ethanol is a core ingredient in fragrance products, enabling the efficient dispersion of the scent.\u00a0Coty fragrances contain ethanol sourced from a range of natural raw materials \u2013 including sugar cane and sugar beet, which use land, water and fertilizers. This new sustainable ethanol from carbon-capture utilizes near-zero water consumption and reduces the requirement for agricultural land which, in turn, supports biodiversity.\u00a0Working with the independent sustainability consultancy Quantis, Coty has conducted a screening life cycle assessment which shows a significantly reduced overall environment impact.<\/p>\n<p>Jennifer Holmgren, Chief Executive Officer of LanzaTech, said:<\/p>\n<p>\u201cAddressing our climate challenge requires collaboration across multiple sectors. We are proud to be developing this partnership with Coty to show that carbon recycling can enable sustainable production of fragrances. Single use carbon must be a thing of the past and this project exemplifies our vision of a CarbonSmart\u2122 future where consumers are able to choose products made from recycled carbon.\u201d<\/p>\n<p>The proposed partnership with LanzaTech is an important step for Coty as it continues its journey to becoming a more circular business and creating a more sustainable and inclusive world. Coty\u2019s ambitious \u2018Beauty That Lasts\u2019 strategy \u2013 which is guided by the United Nations Sustainable Development Goals (SDGs) \u2013 sets out a range of time-bound targets, including a 30% reduction in absolute CO<sub>2<\/sub>e emissions by 2030.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coty Inc., one of the world\u2019s largest beauty companies and the global leader in fragrances, today announced it has signed a letter of intent to partner with LanzaTech to introduce sustainable ethanol made from captured-carbon emissions into its fragrance products. Fragrance products to contain sustainable ethanol, created using carbon-capture technology Coty targets majority of fragrance [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","nova_meta_subtitle":"","footnotes":""},"categories":[5572,5571],"tags":[10744,12384,12366],"supplier":[11509],"class_list":["post-86004","post","type-post","status-publish","format-standard","hentry","category-bio-based","category-co2-based","tag-carboncapture","tag-ethanol","tag-fuels","supplier-coty-inc"],"_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/86004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/comments?post=86004"}],"version-history":[{"count":0,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/86004\/revisions"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media?parent=86004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/categories?post=86004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/tags?post=86004"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/supplier?post=86004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}