{"id":84758,"date":"2021-02-08T07:23:01","date_gmt":"2021-02-08T06:23:01","guid":{"rendered":"https:\/\/renewable-carbon.eu\/news\/?p=84758"},"modified":"2021-09-09T19:33:30","modified_gmt":"2021-09-09T17:33:30","slug":"vihreaekeiju-is-the-first-food-producer-to-bring-herbs-packed-in-carbon-neutral-woodly-material-to-k-market-stores","status":"publish","type":"post","link":"https:\/\/renewable-carbon.eu\/news\/vihreaekeiju-is-the-first-food-producer-to-bring-herbs-packed-in-carbon-neutral-woodly-material-to-k-market-stores\/","title":{"rendered":"Vihre\u00e4keiju is the first food producer to bring herbs packed in carbon-neutral Woodly material to K-Market stores"},"content":{"rendered":"<figure id=\"attachment_84761\" aria-describedby=\"caption-attachment-84761\" style=\"width: 240px\" class=\"wp-caption alignright\"><a href=\"https:\/\/woodly.com\/wp-content\/uploads\/2021\/02\/Woodly_Korianteri-1200x1500-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-84761 size-medium\" src=\"https:\/\/renewable-carbon.eu\/news\/wp-content\/uploads\/2021\/02\/Woodly_Korianteri-1200x1500-1-768x960-240x300.jpg\" alt=\"Woodly_Korianteri-1200x1500-1-768x960\" width=\"240\" height=\"300\" srcset=\"https:\/\/renewable-carbon.eu\/news\/media\/2021\/02\/Woodly_Korianteri-1200x1500-1-768x960-240x300.jpg 240w, https:\/\/renewable-carbon.eu\/news\/media\/2021\/02\/Woodly_Korianteri-1200x1500-1-768x960-600x750.jpg 600w, https:\/\/renewable-carbon.eu\/news\/media\/2021\/02\/Woodly_Korianteri-1200x1500-1-768x960.jpg 768w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><\/a><figcaption id=\"caption-attachment-84761\" class=\"wp-caption-text\">Woodly Koriander<\/figcaption><\/figure>\n<p><strong>Kyr\u00f6ntarhat Oy, which produce salads and herbs under the Vihre\u00e4keiju brand, are the first food producers to sell coriander, packaged in carbon-neutral wood-based plastic and make it available to consumers. The packaging material is a Finnish innovation called Woodly<sup>\u00ae<\/sup>. The herbs will be available in selected K-Market stores in Turku region in 3.2 2021. Consumers will recognize the new packaging from the Woodly logo found on the packaging material.<\/strong><\/p>\n<p>\u201cAfter learning from our packaging supplier that such a great, locally-created innovation is available, we were immediately eager to test the material with our products. It is great to bring packaging into the everyday lives of consumers, which will help save the environment and make the circular economy more efficient. Choosing Woodly<sup>\u00ae<\/sup> packaging material sends a strong message to consumers about Vihre\u00e4keiju\u2019s pioneering spirit and responsibility.\u201d says Kyr\u00f6ntarhat Oy\u2019s CEO Tomi Levonen.<\/p>\n<p>\u201cIt is great to be able to work with Vihre\u00e4keiju to make Woodly<sup>\u00ae<\/sup> packaging available to consumers. Replacing fossil plastics with bio-based plastics is a long-term project and needs to be done on a company-by-company basis. Leaders like Vihre\u00e4keiju play a big role in this work\u201d says Jaakko Kaminen, CEO of Woodly.<\/p>\n<p>Woodly<sup>\u00ae<\/sup> is a new type of wood-based, carbon-neutral material and can be used to reduce the use of fossil raw materials. The main raw material for Woodly material comes from certified coniferous forests, which are managed in accordance with international ecological and ethical standards. Products made from it can be sorted into plastic recycling or mixed waste after use.<\/p>\n<p>&nbsp;<\/p>\n<h3>Contacts<\/h3>\n<p>Woodly:<br \/>\nJaakko Kaminen, President and CEO, Woodly Oy<br \/>\nTel. + 358 40 590 0035<br \/>\nE-Mail: <a href=\"mailto:jaakko.kaminen@woodly.com\" target=\"_blank\" rel=\"noopener\">jaakko.kaminen@woodly.com<\/a><\/p>\n<p>Vihre\u00e4keiju:<br \/>\nTomi Levonen, President and CEO, Kyr\u00f6ntarhat Oy<br \/>\nTel. +358 400 148194<br \/>\nE-Mail: <a href=\"mailto:tomi.levonen@vihreakeiju.com\" target=\"_blank\" rel=\"noopener\">tomi.levonen@vihreakeiju.com<\/a><\/p>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3>About Woodly Oy<\/h3>\n<p>Woodly Oy is a Finnish company developing materials technology, whose commercial product is a new type of wood based on wood cellulose \u2013 Woodly\u00ae. The properties of Woodly material are similar to conventional fossil plastics, but are carbon neutral and recyclable. In addition to packaging, it can be used to make products for various uses.<\/p>\n<h3>About Vihre\u00e4keiju<\/h3>\n<p>Vihre\u00e4keiju is a brand that produces lettuce and herbs from Honkatarhat Oy and Kyr\u00f6ntarhat Oy, whose greenhouses are located in Honkajoki, P\u00f6yty\u00e4 and Marttila. Honkatarhat Oy, which focuses on lettuce cultivation, has a cultivation area of \u200b\u200b4.1 ha and the company employs about 30 people. Kyr\u00f6ntarho, with a focus on herbs, is located in P\u00f6yty\u00e4, has a cultivation area of \u200b\u200babout 2.7 ha and employs about 25 people. The companies belong to the Finnish LM Green Holding Group, whose main owner is the family company Laihian Mallas Oy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kyr\u00f6ntarhat Oy, which produce salads and herbs under the Vihre\u00e4keiju brand, are the first food producers to sell coriander, packaged in carbon-neutral wood-based plastic and make it available to consumers. The packaging material is a Finnish innovation called Woodly\u00ae. The herbs will be available in selected K-Market stores in Turku region in 3.2 2021. Consumers [&#8230;]<\/p>\n","protected":false},"author":59,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","nova_meta_subtitle":"","footnotes":""},"categories":[5572,17143],"tags":[5847,10416,7105,10453,5820],"supplier":[18118,17134],"class_list":["post-84758","post","type-post","status-publish","format-standard","hentry","category-bio-based","category-recycling","tag-bioplastics","tag-circulareconomy","tag-packaging","tag-recycling","tag-wood","supplier-vihreaekeiju","supplier-woodly"],"_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/84758","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/comments?post=84758"}],"version-history":[{"count":0,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/84758\/revisions"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media?parent=84758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/categories?post=84758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/tags?post=84758"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/supplier?post=84758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}