{"id":81890,"date":"2020-11-24T07:32:24","date_gmt":"2020-11-24T06:32:24","guid":{"rendered":"https:\/\/renewable-carbon.eu\/news\/?p=81890"},"modified":"2021-09-09T19:34:52","modified_gmt":"2021-09-09T17:34:52","slug":"reuben-selby-showcases-infinited-fiber-in-paris-fashion-week-debut","status":"publish","type":"post","link":"https:\/\/renewable-carbon.eu\/news\/reuben-selby-showcases-infinited-fiber-in-paris-fashion-week-debut\/","title":{"rendered":"Reuben Selby Showcases Infinited Fiber in Paris Fashion Week Debut"},"content":{"rendered":"

Infinited\u00a0Fiber Company\u00a0is\u00a0proud to\u00a0be featured as the textile technology of the future in\u00a0Reuben Selby<\/a>\u2019s\u00a0eponymous\u00a0debut collection, showcased\u00a0in the idyllic courtyard of\u00a0the\u00a0iconic\u00a0Ritz\u00a0Paris\u00a0today. The\u00a0day also marks\u00a0the\u00a0fourth anniversary of the Finnish\u00a0biotechnology company.\u00a0Infinited\u00a0Fiber\u2019s\u00a0technology\u00a0regenerates\u00a0used textiles\u00a0into\u00a0high-quality,\u00a0bio-based fibers,\u00a0and offers a solution for circularity in fashion.\u00a0\u00a0<\/strong><\/p>\n

Working with Kingston\u00a0graduate\u00a0Hannah Sheridan\u00a0as head of design,\u00a0Reuben Selby\u2019s\u00a014-look\u00a0collection\u00a0blends streetwear essentialism with contemporary high-end styling\u00a0and details in an exploration of form, presented as singular items with two distinct cuts.\u00a0Underlying the collection\u2019s ideology is\u00a0a\u00a0desire to highlight the radical shifts required to bring the fashion industry into a new era of sustainability.\u00a0Each garment has been crafted with\u00a0careful consideration for\u00a0the functional needs of the wearer,\u00a0as well as the impact and purpose of production.<\/p>\n

\u201cFor my generation,\u00a0and for me personally,\u00a0designing a collection with anything but the highest sustainability credentials\u00a0would just be wrong.\u00a0I believe it is my duty to\u00a0do everything\u00a0the\u00a0right\u00a0way\u00a0when it comes to my brand, and to also\u00a0encourage\u00a0other brands to follow suit.\u00a0I\u00a0am proud to work with and support\u00a0Infinited\u00a0Fiber Company\u2019s cutting-edge\u00a0technology, which can help me and the industry as a whole\u00a0find\u00a0solutions for some of the biggest problems of our time,\u00a0and move towards\u00a0zero waste\u00a0and\u00a0circularity,\u201d\u00a0the brand\u2019s Founder and Creative Director\u00a0Reuben Selby\u00a0said.<\/p>\n

Infinited\u00a0Fiber Company was\u00a0founded\u00a0four years ago on this day, October 5, 2016, to commercialize a breakthrough\u00a0textile recycling\u00a0technology\u00a0that offers a solution for\u00a0the massive piles of\u00a0used clothes\u00a0currently being incinerated and\u00a0piling up at\u00a0landfills.\u00a0The patented technology can use any cellulose-rich waste \u2013 including discarded textiles, used cardboard, or even\u00a0agricultural waste like straw \u2013 and regenerate it into high-quality\u00a0fibers with the look and feel of\u00a0cotton. This can be done\u00a0over and over again\u00a0while\u00a0retaining the high\u00a0quality of the fibers.<\/p>\n

In Reuben Selby\u2019s debut collection, the regenerated fibers\u00a0in\u00a0the\u00a0textiles\u00a0are created out of 100% post-consumer textile waste.<\/p>\n

The collection<\/a> includes\u00a0four\u00a0individual pieces made with\u00a0Infinited\u00a0Fiber: a pair of\u00a0cargo\u00a0trousers and shorts both made of a denim fabric created with 50%\u00a0Infinited\u00a0Fiber, 50% organic cotton; a pair of cargo trousers made of denim created with 65%\u00a0Infinited\u00a0Fiber, 35% organic cotton; and\u00a0a\u00a0tailored top made out of shirting material created with 50%\u00a0Infinited\u00a0Fiber, 50% organic cotton.<\/p>\n

\u201cWhen designing the\u00a0Infinited\u00a0Fiber pieces, comfort and adaptability was\u00a0key. From design to realization, circularity was embedded into every stage of the process, with any offcuts being sent back to\u00a0Infinited\u00a0Fiber to be recycled into new fabrics. In this regard, it was important for me to create garments that could be worn again and again and loved by the wearer. The two key shapes:\u00a0the\u00a0Cargo and the Shirt, encapsulate to me elements of utility, wearability, and comfort, hopefully creating a small collection of pieces which will be loved for longer,\u201d\u00a0Reuben Selby\u2019s Head of Design\u00a0Hannah Sheridan\u00a0said.<\/p>\n

Working the same impactful design fluidity and sophisticated flair recognizable from Hannah\u2019s\u00a0graduate\u00a0collection into Reuben\u2019s vision, the team presents a balanced contrast that highlights a desire to create pieces that complement the style of the wearer, not dictate it.<\/p>\n

\u201cIt is beyond exciting to see\u00a0all the research and innovation\u00a0we have\u00a0put in over the past\u00a0four\u00a0years\u00a0and more on the catwalk\u00a0at\u00a0Paris\u00a0Fashion Week. Reuben Selby is\u00a0an inspirational\u00a0young\u00a0visionary, and we are\u00a0proud to have him as a champion of our technology.\u00a0It is\u00a0also\u00a0such a joy to see\u00a0how\u00a0Hannah Sheridan\u00a0used\u00a0her\u00a0sophisticated design\u00a0flair\u00a0to turn the fabrics made with\u00a0Infinited\u00a0Fiber into\u00a0beautiful, wearable\u00a0garments,\u201d said\u00a0Infinited\u00a0Fiber Company\u00a0Chief Marketing Officer\u00a0Ann\u00a0Sarimo.<\/p>\n

 <\/p>\n

About\u00a0Infinited\u00a0Fiber\u00a0Company<\/h3>\n

What if you could stop used textiles from ending up in dumpsters and instead capture the value of their precious raw materials? Regenerate them into beautiful, new, cotton-like textile fibers,\u00a0over and over again. That\u2019s what\u00a0Infinited\u00a0Fiber Company\u2019s technology does. It can turn any cellulose-rich material \u2013 like old clothes, used carboard, or\u00a0agricultural waste like straw\u00a0\u2013 into a unique, biodegradable,\u00a0and re-recyclable soft fiber with a natural look and feel.\u00a0The\u00a0whole range of wardrobe items from\u00a0T-shirts, to hoodies, to dress shirts to jeans, can be made with the fiber. Its spectacularly high dye uptake means further fashion and environmental upside.\u00a0Learn more:\u00a0https:\/\/infinitedfiber.com\/<\/p>\n

About Reuben Selby<\/h3>\n

Sitting at the intersection of introversion and expression, Reuben Selby frames an anxious generation\u2019s desire for certainty, through dress. Built on reflection, the brand serves an external monologue that needs not be validated by the spotlight, but through acceptance and self-empowerment. Each garment\u2019s carefully considered constructions allow the wearer the freedom to explore their aesthetic, without sacrificing comfort on body and mind. At Reuben\u00a0Selby;\u00a0clothes are an introspective showcase\u00a0\u2013\u00a0for the wearer, not the viewer.<\/p>\n","protected":false},"excerpt":{"rendered":"

Infinited\u00a0Fiber Company\u00a0is\u00a0proud to\u00a0be featured as the textile technology of the future in\u00a0Reuben Selby\u2019s\u00a0eponymous\u00a0debut collection, showcased\u00a0in the idyllic courtyard of\u00a0the\u00a0iconic\u00a0Ritz\u00a0Paris\u00a0today. The\u00a0day also marks\u00a0the\u00a0fourth anniversary of the Finnish\u00a0biotechnology company.\u00a0Infinited\u00a0Fiber\u2019s\u00a0technology\u00a0regenerates\u00a0used textiles\u00a0into\u00a0high-quality,\u00a0bio-based fibers,\u00a0and offers a solution for circularity in fashion.\u00a0\u00a0 Working with Kingston\u00a0graduate\u00a0Hannah Sheridan\u00a0as head of design,\u00a0Reuben Selby\u2019s\u00a014-look\u00a0collection\u00a0blends streetwear essentialism with contemporary high-end styling\u00a0and details in an exploration of […]<\/p>\n","protected":false},"author":59,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","nova_meta_subtitle":"","footnotes":""},"categories":[5572,17143],"tags":[5796,10416,15338,11323],"supplier":[13778],"class_list":["post-81890","post","type-post","status-publish","format-standard","hentry","category-bio-based","category-recycling","tag-biotechnology","tag-circulareconomy","tag-garments","tag-naturalfibers","supplier-infinited-fiber-company"],"_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/81890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/comments?post=81890"}],"version-history":[{"count":0,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/81890\/revisions"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media?parent=81890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/categories?post=81890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/tags?post=81890"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/supplier?post=81890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}