This first-generation prototype, for which Coca-Cola partnered with paper bottle company Paboco, still contains some plastic. Coca-Cola explained in a blog post that the prototype is made up of a paper shell with a plastic closure and plastic liner. Though the liner and closure are made from \u201c100% recycled plastic that can be recycled again after use,\u201d the company says its next step is to create a bottle that does not need the plastic liner.<\/p>\n
The world\u2019s plastic problem is now considered one of the biggest environmental threats out there, with an estimated 5.25 trillion pieces of plastic debris in the oceans alone. Big Food (and Bev) is under pressure to come up with more sustainable packaging options for their products.<\/p>\n
Even so, any bottle containing a CPG beverage has to adhere to certain standards around safety and storage capabilities of packaging, hence the reason Coca-Cola can\u2019t immediately switch to using just any paper bottle. The company says it is currently \u201cputting the bottle through comprehensive testing in the lab to see how it performs in the refrigerator, how strong it is, and how well it protects the drink inside.\u201d<\/p>\n
The paper bottles won\u2019t be available on grocery store shelves any time soon, but Coca-Cola\u2019s prototype is another step in that direction. It follows efforts from Coke competitor PepsiCo and spirits brand Diageo, both companies that plan to release paper bottles in 2021.<\/p>\n","protected":false},"excerpt":{"rendered":"
Beverage giant Coca-Cola recently unveiled a prototype for its first-ever paper bottle, the first step in the company\u2019s goal to create a bottle that can be recycled like any other type of paper product<\/p>\n","protected":false},"author":58,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","nova_meta_subtitle":"","footnotes":""},"categories":[5572],"tags":[5838,11966],"supplier":[1245],"class_list":["post-81384","post","type-post","status-publish","format-standard","hentry","category-bio-based","tag-bioeconomy","tag-plastics","supplier-coca-cola-co"],"_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/81384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/comments?post=81384"}],"version-history":[{"count":0,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/81384\/revisions"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media?parent=81384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/categories?post=81384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/tags?post=81384"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/supplier?post=81384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}