{"id":80931,"date":"2020-11-04T07:23:17","date_gmt":"2020-11-04T06:23:17","guid":{"rendered":"https:\/\/renewable-carbon.eu\/news\/?p=80931"},"modified":"2020-10-30T13:05:25","modified_gmt":"2020-10-30T12:05:25","slug":"elc-and-origins-announce-sustainable-packaging-partnership-with-sabic-and-albea","status":"publish","type":"post","link":"https:\/\/renewable-carbon.eu\/news\/elc-and-origins-announce-sustainable-packaging-partnership-with-sabic-and-albea\/","title":{"rendered":"ELC and Origins Announce Sustainable Packaging Partnership With SABIC and ALB\u00c9A"},"content":{"rendered":"

Origins, a prestige global skincare brand that delivers high-performance formulas powered by nature and proven by science, and its parent company, The Est\u00e9e Lauder Companies (ELC), today announced a partnership with global chemical industry leader SABIC and strategic beauty packaging manufacturer Alb\u00e9a to bring an advanced recycled tube package to market in 2021.<\/strong><\/p>\n

Origins will be the first prestige beauty brand to leverage SABIC\u2019s innovative, advanced recycling technology to produce a tube pack format made from previously difficult to recycle, post-consumer mixed plastics material.<\/p>\n

Launching with Origins global best-selling mask, Clear Improvement Active Charcoal Mask will be packaged in a tube composed of a circular polymer resin made using SABIC\u2019s revolutionary, certified circular polyethylene and polypropylene advanced recycling technology. As a pioneer in the development of sustainable packaging for beauty brands, Alb\u00e9a will leverage its expertise in the use of recycled resins to deliver a high-performing tube experience.<\/p>\n

Traditional recycling streams for plastics are limited, and plastics can only be recycled a finite amount of times. Advanced recycling returns hard-to-recycle plastics, otherwise destined for incineration or landfill, back to their basic building blocks. Once the plastic has been broken down to its molecular state, it is then used to create high-performance plastics akin to a virgin material. SABIC\u2019s ground-breaking, certified circular polymer, part of its TRUCIRCLE\u2122 portfolio of circular solutions, uses this technology which is capable of continually converting plastics back to the original polymer. Through the use of this innovative recycling technology, Origins, ELC, SABIC and Alb\u00e9a are helping to drive innovation across the value chain toward the goal of a circular plastic economy.<\/p>\n

This strategic partnership aligns with ELC\u2019s sustainable packaging goals, which includes increasing the amount of post-consumer recycled (PCR) material in its packaging by up to 50% by 2025, and will further Origins efforts to ensure that at least 80% of the brand\u2019s packaging by weight is recyclable, refillable, reusable, recycled or recoverable by 2023.<\/p>\n

SABIC’s certified polymers are based on a mass balance approach. To secure the chain of custody, the value chain parties require an ISCC PLUS certification. This widely recognized international sustainability certification scheme verifies that the mass balance accounting follows predefined and transparent rules. In addition, it provides traceability along the supply chain, from the feedstock to the final product.<\/p>\n

\u201cRespect for the well-being of your skin and our planet is ingrained into our brand\u2019s DNA. It guides our actions and is reflected in our Origins offerings which is why we\u2019re excited to partner with SABIC and Alb\u00e9a to provide our consumers with a safe, high-quality and responsible packaging solution that helps reduce our impact on the environment,\u201d says Francesca Damato, Origins Vice President Global Marketing and Product Development. \u201cTogether, we have an exciting opportunity to define how the prestige beauty industry can create sustainable, attractive packaging solutions that please both consumer and the planet. This is a significant first step in the transition towards a circular economy, helping to close the loop on plastic waste.\u201d<\/p>\n

\u201cAt The Est\u00e9e Lauder Companies, we approach sustainable design options for our prestige and luxury packaging with a spirit of collaboration. To further our focus on reducing the potential environmental impacts of a package across its lifecycle, we are proud to partner with SABIC and Alb\u00e9a on Origins industry-first sustainable packaging innovation,\u201d said Sushil Iyer, Vice President, Global Packaging, The Est\u00e9e Lauder Companies. \u201cExploring the uses of advanced recycled PCR has incredible potential to help drive the achievement of our sustainable packaging goals, and we are excited to bring this product to market.\u201d<\/p>\n

Mark Vester, Circular Economy Leader at SABIC, said \u201cThe new Origins packaging is the result of true collaboration and innovation, and another step closer to closing the loop on used plastics. We are committed to collaborating with partners across the value chain to work towards a more sustainable, circular future.\u201d<\/p>\n

\u201cAlb\u00e9a has been at the forefront of sustainable development in packaging for many years and was the first beauty packaging company to commit to making their solutions 100% circular by 2025. This breakthrough with Origins, The Est\u00e9e Lauder Companies and SABIC is an industry first \u2013 paving the way for the use of advanced recycled, post-consumer waste into prestige beauty packaging thanks to an innovative source of high-quality resins,\u201d says St\u00e9phane Barlet, VP of Sales, Alb\u00e9a Americas. \u201cThis co-development also highlights the importance of partnership and audacity across the value-chain, which is crucial to accelerate the transition to recyclable and reusable packaging.<\/p>\n

 <\/p>\n

About Origins<\/h3>\n

Prestige global skincare brand, Origins combines high-quality plant, earth and sea-based ingredients with non-toxic-to-skin alternatives and advanced science to create safe, high-performance products that deliver transformative results. Since inception in 1990, Origins has been committed to respecting the well-being of your skin and our planet \u2013 from traveling the world to discover nature\u2019s potent ingredients to endeavoring to make choices that help reduce our impact on the planet. The brand formulates without: parabens, phthalates, propylene glycol, formaldehyde, sodium lauryl sulfate (SLS), mineral oil, petrolatum, paraffin, diathanolamine (DEA), polyethylene beads and animal ingredients (except cruelty free honey & beeswax). Origins is available in 30 countries. For more information, visit www.origins.com; never stop discovering\u2122 and follow @Origins.<\/p>\n

About The Est\u00e9e Lauder Companies Inc.<\/h3>\n

The Est\u00e9e Lauder Companies Inc. is one of the world\u2019s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The Company\u2019s products are sold in approximately 150 countries and territories under brand names including: Est\u00e9e Lauder, Aramis, Clinique, Prescriptives, Lab Series, Origins, Tommy Hilfiger, M\u00b7A\u00b7C, Kiton, La Mer, Bobbi Brown, Donna Karan New York, DKNY, Aveda, Jo Malone London, Bumble and bumble, Michael Kors, Darphin, Tom Ford, Smashbox, Ermenegildo Zegna, AERIN, RODIN olio lusso, Le Labo, Editions de Parfums Fr\u00e9d\u00e9ric Malle, GLAMGLOW, KILIAN PARIS, BECCA, Too Faced and Dr. Jart+.<\/p>\n

About SABIC<\/h3>\n

SABIC is a global leader in diversified chemicals and the company manufacture on a global scale in the Americas, Europe, Middle East and Asia Pacific, making distinctly different kinds of products: chemicals, commodity and high performance plastics, agri-nutrients and metals.<\/p>\n

At SABIC, we are working to drive the change needed to close the loop on used plastic. This includes SABIC\u2019s TRUCIRCLE\u2122 portfolio and services which showcases our circular innovations, including our certified circular products which are produced using a feedstock derived from previously difficult to recycle used plastic household packaging. We are collaborating with retailers, recyclers and manufacturers to close the loop and to accelerate the changes we need to make to become a circular global society.<\/p>\n

SABIC has more than 33,000 employees worldwide and operates in around 50 countries. Fostering innovation and a spirit of ingenuity, we have 12,540 global patent filings, and have significant research resources with innovation hubs in five key geographies \u2013 USA, Europe, Middle East, South Asia and North Asia.<\/p>\n","protected":false},"excerpt":{"rendered":"

Origins, a prestige global skincare brand that delivers high-performance formulas powered by nature and proven by science, and its parent company, The Est\u00e9e Lauder Companies (ELC), today announced a partnership with global chemical industry leader SABIC and strategic beauty packaging manufacturer Alb\u00e9a to bring an advanced recycled tube package to market in 2021. Origins will […]<\/p>\n","protected":false},"author":59,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","nova_meta_subtitle":"","footnotes":""},"categories":[17143],"tags":[10416,7105,11966,10453],"supplier":[16311,17685,21404,15824],"class_list":["post-80931","post","type-post","status-publish","format-standard","hentry","category-recycling","tag-circulareconomy","tag-packaging","tag-plastics","tag-recycling","supplier-albea","supplier-origins","supplier-sabic-ventures-us-holdings-llc","supplier-the-estee-lauder-companies-inc"],"_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/80931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/comments?post=80931"}],"version-history":[{"count":0,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/80931\/revisions"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media?parent=80931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/categories?post=80931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/tags?post=80931"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/supplier?post=80931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}