{"id":80814,"date":"2020-11-05T06:59:00","date_gmt":"2020-11-05T05:59:00","guid":{"rendered":"https:\/\/rss.nova-institut.net\/public.php?url=https%3A%2F%2Filbioeconomista.com%2F2020%2F10%2F26%2Fsabic-estee-lauder-origins-and-albea-joined-forces-in-the-circular-economy%2F"},"modified":"2021-09-09T19:17:38","modified_gmt":"2021-09-09T17:17:38","slug":"sabic-the-estee-lauder-companies-and-origins-announce-collaboration-to-unveil-the-first-premium-brand-packaging-tube-made-with-certified-circular-polyolefins","status":"publish","type":"post","link":"https:\/\/renewable-carbon.eu\/news\/sabic-the-estee-lauder-companies-and-origins-announce-collaboration-to-unveil-the-first-premium-brand-packaging-tube-made-with-certified-circular-polyolefins\/","title":{"rendered":"SABIC, The Est\u00e9e Lauder Companies And Origins Announce Collaboration To Unveil The First Premium Brand Packaging Tube Made With Certified Circular Polyolefins"},"content":{"rendered":"<p><strong>SABIC, a global leader in the chemicals industry, today announced its collaboration with The Est\u00e9e Lauder Companies (ELC), a global leader in prestige beauty, global skincare brand Origins Natural Resources Inc. and beauty packaging manufacturer Alb\u00e9a for the upcoming 2021 market debut of an advanced beauty tube pack for Origins. Origins will be the first prestige beauty brand to use certified circular polyolefins from SABIC\u2019s TRUCIRCLE\u2122 portfolio to launch a tube pack format of its global best-selling Clear Improvement\u2122 Active Charcoal Mask.<\/strong><\/p>\n<p>Origins will be using tubes made from certified circular polyolefins manufactured by SABIC as a result of a revolutionary recycling process. The cap of the new packaging will be made from certified circular Polypropylene (PP), while the tube structure is made from certified circular Polyethylene (PE). SABIC\u2019s advanced recycling technology regenerates hard-to-recycle plastics, which would otherwise be destined for incineration or landfill. It breaks them down to produce purified chemical products, which are then used as a feedstock to recreate high-performance plastics akin to a virgin material \u2013 in this case, polyethylene and polypropylene. SABIC\u2019s ground-breaking, certified circular polyethylene and polypropylene are part of its TRUCIRCLE portfolio of circular solutions. Through the use of this innovative technology, Origins, ELC, SABIC and Alb\u00e9a are pushing the pace of development needed across the value chain to drive a circular plastic economy.<\/p>\n<p>\u201cAt The Est\u00e9e Lauder Companies, we approach sustainable design options for our prestige and luxury packaging with a spirit of collaboration. To further our focus on reducing the potential environmental impacts of a package across its lifecycle, we are proud to partner with SABIC and Alb\u00e9a on Origins\u2019 industry-first sustainable packaging innovation,\u201d states Sushil Iyer, Vice President, Global Packaging, The Est\u00e9e Lauder Companies. \u201cExploring the uses of Post-Consumer Recycle \u2013 PCR \u2013 is an incredible resource to drive our sustainable packaging goals, and we are excited to bring a more advanced recycled PCR solution to market.\u201d<\/p>\n<p>In line with ELC\u2019s sustainable packaging goals, which include increasing the amount of post-consumer recycled (PCR) material in its packaging, the strategic partnership will further Origins\u2019 commitment to convert at least 80% by weight of its packaging to recyclable, refillable, reusable, recycled or recoverable by 2023. The masking beauty leader\u2019s long-term goal is to convert all of its current mask tube packs to include recycled plastic by 2023.<\/p>\n<p>A true pioneer in the \u2018naturals\u2019 space, Origins\u2019 investment in sustainable packaging solutions truly reflects its core values. For 30 years, the brand has continued to seek out the most powerful ingredients from nature, identify safe alternatives and use breakthrough science to unleash and deliver transformative results \u2013 all while continually striving to make decisions that help reduce environmental impact.<\/p>\n<p>\u201cRespect for our planet is ingrained into our brand\u2019s DNA. It guides all that we do and is reflected in our Origins offerings, which is why we\u2019re excited to partner with SABIC and Alb\u00e9a and provide our consumers with a safe, high-quality and sustainable packaging solution that reduces our impact on the environment,\u201d says Francesca Damato, Origins\u2019 Vice President for Global Marketing and Product Development. \u201cTogether, we have an exciting opportunity to define how the prestige beauty industry can create attractive as well as responsible packaging that pleases both consumers and the planet. This is a significant first step in the transition towards a circular economy, helping to close the loop on plastic waste.\u201d<\/p>\n<p>Mark Vester, Circular Economy Leader at SABIC, adds: \u201cThe new Origins packaging is the result of true collaboration and innovation, and another step forward to closing the loop on used plastics. We are committed to collaborating with partners across the value chain in working towards a more sustainable, circular future.\u201d<\/p>\n<p>\u201cAlb\u00e9a has been at the forefront of sustainable development in packaging for many years and was the first beauty packaging company to commit to making their solutions 100% circular by 2025. This breakthrough with Origins, The Est\u00e9e Lauder Companies and SABIC is an industry-first \u2013 paving the way for the use of advanced recycled, post-consumer waste into prestige beauty packaging thanks to an innovative source of high-quality resins,\u201d emphasizes St\u00e9phane Barlet, VP of Sales, Alb\u00e9a Americas. \u201cThis co-development also highlights the importance of partnership and audacity across the value chain, which is crucial for accelerating the transition to recyclable and reusable packaging.\u201d<\/p>\n<p>SABIC\u2019s TRUCIRCLE offering spans from design for recyclability services and mechanically recycled materials to certified circular products from chemical recycling of used plastics and certified renewable polymers from bio-based feedstock. SABIC&#8217;s certified polymers are based on a mass balance approach. This widely recognized international sustainability certification scheme verifies that the mass balance accounting follows predefined and transparent rules. In addition, it provides traceability along the supply chain, from the feedstock to the final product.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SABIC, a global leader in the chemicals industry, today announced its collaboration with The Est\u00e9e Lauder Companies (ELC), a global leader in prestige beauty, global skincare brand Origins Natural Resources Inc. and beauty packaging manufacturer Alb\u00e9a for the upcoming 2021 market debut of an advanced beauty tube pack for Origins. Origins will be the first [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","nova_meta_subtitle":"","footnotes":""},"categories":[5572,17143],"tags":[16563,17523,10453],"supplier":[16311,17685,21404,15824],"class_list":["post-80814","post","type-post","status-publish","format-standard","hentry","category-bio-based","category-recycling","tag-business","tag-polyolefins","tag-recycling","supplier-albea","supplier-origins","supplier-sabic-ventures-us-holdings-llc","supplier-the-estee-lauder-companies-inc"],"_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/80814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/comments?post=80814"}],"version-history":[{"count":0,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/80814\/revisions"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media?parent=80814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/categories?post=80814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/tags?post=80814"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/supplier?post=80814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}