{"id":80578,"date":"2020-10-28T07:29:14","date_gmt":"2020-10-28T06:29:14","guid":{"rendered":"https:\/\/renewable-carbon.eu\/news\/?p=80578"},"modified":"2020-10-23T11:53:23","modified_gmt":"2020-10-23T09:53:23","slug":"swatch-is-getting-bio-reloaded","status":"publish","type":"post","link":"https:\/\/renewable-carbon.eu\/news\/swatch-is-getting-bio-reloaded\/","title":{"rendered":"Swatch is getting Bio-Reloaded!"},"content":{"rendered":"
\"1920-640-swatch-1983\"
\u00a9 Swatch<\/figcaption><\/figure>\n

Swatch has always had its finger on the pulse \u2013 since the brand\u2019s founding in 1983. The enfant terrible\u00a0of Swiss watchmaking is now introducing its latest innovation: a collection of timepieces cased in\u00a0materials sourced from nature.<\/strong><\/p>\n

This marks the first time a watchmaker has succeeded in replacing all conventional by bio-sourced\u00a0materials in a series production environment. Premiering in a collection that brings the iconic design\u00a0of the first Swatch models to the present day, the brand is off to its next chapter: BIORELOADED !<\/p>\n

\"660-440-swatch-1983-04\"
Some items of the \u201c1983\u201d collection \u00a9 Swatch<\/figcaption><\/figure>\n

Innovation has always been the drive defining the brand\u2019s\u00a0personality. The \u201c1983\u201d collection continues this tradition\u00a0with two newly introduced bio-sourced materials extracted\u00a0from the seeds of the castor plant. All components naturally\u00a0meet the high Swiss Made quality requirements that Swatch\u00a0places on its products.<\/p>\n

Literally sealing the deal, the new packaging sets a new\u00a0standard as well. Made of paperfoam, the material consists\u00a0of an innovative mix based on potato and tapioca starch.\u00a0As a result, the packaging produced with the injection\u00a0molding process is fully biodegradable and can be recycled\u00a0with paper waste or even composted right at home.<\/p>\n

A milestone as such deserves a special design to go with it:\u00a0the \u201c1983\u201d collection takes its cues from the early days of the\u00a0illustrious Swatch spirit. Six models offer reinterpretations of\u00a0the first Swatch watches and feature bespoke typography created for the signage of the new Swatch Headquarters,\u00a0leaving no doubt that the Swatch revolution has never\u00a0stopped moving forwards.<\/p>\n

 <\/p>\n

A new chapter “Swatch Made”<\/a>
\nDownload PDF ( 323.19 KB)<\/p>\n","protected":false},"excerpt":{"rendered":"

Swatch has always had its finger on the pulse \u2013 since the brand\u2019s founding in 1983. The enfant terrible\u00a0of Swiss watchmaking is now introducing its latest innovation: a collection of timepieces cased in\u00a0materials sourced from nature. This marks the first time a watchmaker has succeeded in replacing all conventional by bio-sourced\u00a0materials in a series production […]<\/p>\n","protected":false},"author":59,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","nova_meta_subtitle":"","footnotes":""},"categories":[5572],"tags":[5838,5935,12239],"supplier":[17650],"class_list":["post-80578","post","type-post","status-publish","format-standard","hentry","category-bio-based","tag-bioeconomy","tag-bioplastic","tag-compostability","supplier-swatch-group"],"_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/80578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/comments?post=80578"}],"version-history":[{"count":0,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/80578\/revisions"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media?parent=80578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/categories?post=80578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/tags?post=80578"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/supplier?post=80578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}