{"id":78756,"date":"2020-09-17T07:20:38","date_gmt":"2020-09-17T05:20:38","guid":{"rendered":"https:\/\/renewable-carbon.eu\/news\/?p=78756"},"modified":"2020-09-16T11:46:25","modified_gmt":"2020-09-16T09:46:25","slug":"heineken-uk-eliminates-plastic-from-millions-of-cans-as-it-rolls-out-innovative-sustainable-packaging-across-thousands-of-uk-retailers-despite-covid-19-challenges","status":"publish","type":"post","link":"https:\/\/renewable-carbon.eu\/news\/heineken-uk-eliminates-plastic-from-millions-of-cans-as-it-rolls-out-innovative-sustainable-packaging-across-thousands-of-uk-retailers-despite-covid-19-challenges\/","title":{"rendered":"HEINEKEN UK eliminates plastic from millions of cans as it rolls out innovative sustainable packaging across thousands of UK retailers, despite COVID-19 challenges"},"content":{"rendered":"<ul>\n<li><strong><img loading=\"lazy\" decoding=\"async\" class=\"  wp-image-78758 alignright\" src=\"https:\/\/renewable-carbon.eu\/news\/wp-content\/uploads\/2020\/09\/Bildschirmfoto-2020-09-16-um-11.40.11-300x298.png\" alt=\"Bildschirmfoto 2020-09-16 um 11.40.11\" width=\"243\" height=\"241\" srcset=\"https:\/\/renewable-carbon.eu\/news\/media\/2020\/09\/Bildschirmfoto-2020-09-16-um-11.40.11-300x298.png 300w, https:\/\/renewable-carbon.eu\/news\/media\/2020\/09\/Bildschirmfoto-2020-09-16-um-11.40.11-150x150.png 150w, https:\/\/renewable-carbon.eu\/news\/media\/2020\/09\/Bildschirmfoto-2020-09-16-um-11.40.11.png 373w\" sizes=\"auto, (max-width: 243px) 100vw, 243px\" \/>Despite COVID-19, HEINEKEN UK is on track to achieve its goal to remove this type of plastic from supermarket shelves by the end of 2021<\/strong><\/li>\n<\/ul>\n<p><strong>This summer, despite major operational obstructions caused by the ongoing COVID-19 pandemic, HEINEKEN UK rolls out its innovative 100% plastic-free cardboard topper across thousands of UK retailers. The topper will feature on Heineken<sup>\u00ae<\/sup>, Foster\u2019s and Kronenbourg 1664 multi-pack cans before rolling out across its entire beer and cider portfolio. The company\u2019s commitment to innovate sustainably during this unprecedented time has kept the business on track to eliminating this type of plastic from supermarket shelves by the end of 2021.<\/strong><\/p>\n<p>The new packaging not only removes plastic but minimises the use of materials and reduces waste. The combination of the new topper, dubbed Green Grip, and the removal of shrink wrapping on consumer packs will eliminate over 517 tonnes of plastic annually \u2013 the equivalent of 94 million plastic bags.<\/p>\n<p>With the installation of the new packaging machinery set to take place at the same time as travel restrictions were implemented across Europe, HEINEKEN UK overcame a significant logistical hurdle by using virtual technology to partly help install the machinery at its brewery in Manchester. The team in Manchester used smart glasses to collaborate with Italian engineers on the installation process and receive virtual training on how to operate the machinery safely, allowing fewer people on the shop floor to support social distancing guidelines.<\/p>\n<p>Michael Gillane, marketing director, HEINEKEN UK, said: \u201cThis is a game changer \u2013 for so long, the plastic pack rings on cans of beer and cider have been rightly scrutinised.\u00a0 We have been working on a solution for several years \u2013 one that is durable, totally recyclable, and completely plastic free. Importantly, this is an innovation that can be used at scale on hundreds of millions of cans every year.<\/p>\n<p>\u201cAfter announcing our intention in November last year, we\u2019re extremely pleased to launch Green Grip \u2013 our plastic free, recyclable and compostable topper in UK supermarkets this summer, especially during such a challenging time. \u00a0The easy decision would have been to postpone the launch, but that was never an option.\u00a0 The use of innovative technology, combined with the hard work of our team in Manchester, meant we stay on track to achieve our ambition to eliminate single-use plastic on our products from supermarket shelves. This is a significant milestone in our journey, and we look forward to rolling the innovation out across the rest of our beer and cider portfolio in 2021.\u201d<\/p>\n<p>James Bull, Head of Packaging at Tesco said, \u201cWe have plans to remove all non-recyclable and excess packaging from our business and are working with a number of brands to achieve this. It\u2019s great to see HEINEKEN UK eliminate plastic from its cans of beer \u2013 our customers want to use less plastic, so I\u2019m sure they\u2019ll appreciate this change.\u201d<\/p>\n<p>Commenting on overcoming challenges posed by Covid-19 in commissioning the Green Grip line Brewing &amp; Operations Director, Matt Callan said: \u201cIntroducing a brand new technology is challenging at the best of times, but doing so at a time of social distancing measures and when we\u2019ve adapted our operations to meet heightened supermarket demand is a testament to the adaptability and determination of our brewery and project teams. We continue to look at further options to eliminate single-use plastic, including in our logistics and distribution network as we remain committed to eliminating unnecessary plastic in our total supply chain.\u201d<\/p>\n<p>Heineken<sup>\u00ae<\/sup>, Foster\u2019s, and Kronenbourg 1664 are being rolled out now ahead of the bank holiday weekend.<\/p>\n<p>This scalable bespoke innovation was piloted at HEINEKEN UK\u2019s Manchester brewery, with its Tadcaster and Hereford sites to follow in March 2021.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despite COVID-19, HEINEKEN UK is on track to achieve its goal to remove this type of plastic from supermarket shelves by the end of 2021 This summer, despite major operational obstructions caused by the ongoing COVID-19 pandemic, HEINEKEN UK rolls out its innovative 100% plastic-free cardboard topper across thousands of UK retailers. The topper will [&#8230;]<\/p>\n","protected":false},"author":59,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","nova_meta_subtitle":"","footnotes":""},"categories":[5572],"tags":[5838,14811,7105],"supplier":[17453,311],"class_list":["post-78756","post","type-post","status-publish","format-standard","hentry","category-bio-based","tag-bioeconomy","tag-cardboard","tag-packaging","supplier-heineken-uk","supplier-tesco"],"_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/78756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/comments?post=78756"}],"version-history":[{"count":0,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/78756\/revisions"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media?parent=78756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/categories?post=78756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/tags?post=78756"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/supplier?post=78756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}