{"id":75849,"date":"2020-06-18T07:29:59","date_gmt":"2020-06-18T05:29:59","guid":{"rendered":"https:\/\/renewable-carbon.eu\/news\/?p=75849"},"modified":"2021-09-09T19:22:22","modified_gmt":"2021-09-09T17:22:22","slug":"new-recycled-fibre-finextm-in-stores-sateri-partners-fashion-brands-to-unveil-product","status":"publish","type":"post","link":"https:\/\/renewable-carbon.eu\/news\/new-recycled-fibre-finextm-in-stores-sateri-partners-fashion-brands-to-unveil-product\/","title":{"rendered":"New Recycled Fibre FinexTM<\/sup> in Stores – Sateri Partners Fashion Brands to Unveil Product"},"content":{"rendered":"

Sateri has unveiled FinexTM<\/sup> as its new product brand for recycled fibre.\u00a0 FinexTM<\/sup>, short for \u2018Fibre Next\u2019, is an innovative next-generation cellulosic fibre containing recycled content.\u00a0 Internationally known outdoor brand Lafuma has produced FinexTM<\/sup> apparel ahead of 618, China\u2019s major mid-year online shopping festival, while independent China designer Rico Lee will launch his FinexTM<\/sup> apparel next month.<\/strong><\/p>\n

Since its announcement in March<\/a> this year of a breakthrough in commercial production of viscose using recycled textile waste, Sateri has worked closely with its downstream yarn and garment manufacturing partners to bring the recycled fibre product to the consumer market.<\/p>\n

\u201cWe\u2019re pleased to collaborate with Sateri as one of their first brand partners for FinexTM<\/sup>.\u00a0 Sateri\u2019s dedication to this partnership made it possible for Lafuma to produce T-shirts with this fine quality fibre in a short time. T-shirts made with FinexTM<\/sup> will be among the offerings Lafuma has in store for the 618 festival as we look to support environmentally-friendly and excellent performance solutions to strengthen our position as a leading outdoor apparel brand,\u201d said Wu Qian, General Manager of Lafuma China.<\/p>\n

Echoing similar sentiments is Rico Lee who established his own independent label in 2014, \u201cI jumped at the opportunity to collaborate with Sateri when they approached me because FinexTM<\/sup> encapsulates what my brand stands for \u2013 Beautiful Technology that combines function and fashion.\u201d<\/p>\n

Tom Liu, Sateri\u2019s Commercial Vice President said, \u201cLike our flagship brand EcoCosy\u00ae<\/sup>, FinexTM<\/sup> is made from bio-based natural fibres. Innovation and technology has made cellulosic textile fibre recycling possible and FinexTM<\/sup> represents how nature not only renews itself but that products made from nature can also be regenerated.<\/p>\n

This, at its heart, is what circular fashion looks like. Our brand promise to customers remains constant\u2013 Sateri\u2019s products are sustainable, high quality, efficient, and cost-effective. The FinexTM<\/sup> tagline \u2018Together For A Better Next\u2019 expresses our aspiration to be the partner of choice for next-generation fibre \u2013 we thank Lafuma and Rico Lee for pioneering with us on this quest.\u201d<\/p>\n

Last month, Sateri announced its entry into China\u2019s Lyocell fibre market<\/a>. The recent string of product portfolio expansion announcements is underpinned by Sateri\u2019s business strategy to capture value. Allen Zhang, President of Sateri said, \u201cBeing the world\u2019s largest viscose producer gives us the advantages that come with volume, but value is what we hope differentiates us. By this, we don\u2019t only mean higher value products like Lyocell or FinexTM<\/sup> but also the value we bring to communities, country, climate and customers.\u201d<\/p>\n

Globally, less than 1% of material used to produce clothing is recycled into new clothing.\u00a0 This presents a big opportunity for textile fibre recycling, particularly in China which is the largest textile producing country in the world. Last month, Sateri became a council member of the China Association of Circular Economy (CACE). The company will work closely with CACE\u2019s Textile Waste Comprehensive Utilisation Committee to establish standards and promote industrial-scale textile waste recycling.<\/p>\n

Sateri is part of the Singapore-based RGE group of companies which has committed USD200 million into next-generation textile fibre innovation and technology<\/a>.<\/p>\n

 <\/p>\n

<\/h3>\n

About Sateri<\/h3>\n

Sateri is the world\u2019s largest producer of viscose fibre, a natural and sustainable raw material found in everyday items like textiles, baby wipes and personal hygiene products.\u00a0 Our range of high quality viscose products is independently verified as safe and responsibly produced. Our five mills in China collectively produce about 1.4 million metric tonnes of viscose fibre yearly. We also operate a yarn spinning mill and 20,000-ton Lyocell facility. Headquartered in Shanghai, where we have a sales, marketing and customer service network covering Asia, Europe and the Americas, Sateri is strategically positioned to serve the China market which is the world\u2019s largest and fastest growing market for viscose fibre.<\/p>\n

Sateri is committed to sustainable development. We actively engage communities living around our mills, providing them meaningful employment and social services that meet community needs. Our Sustainability Policy and Sustainable Pulp Sourcing Policy govern our operations, in compliance with national and international environment, health and safety standards.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sateri has unveiled FinexTM as its new product brand for recycled fibre.\u00a0 FinexTM, short for \u2018Fibre Next\u2019, is an innovative next-generation cellulosic fibre containing recycled content.\u00a0 Internationally known outdoor brand Lafuma has produced FinexTM apparel ahead of 618, China\u2019s major mid-year online shopping festival, while independent China designer Rico Lee will launch his FinexTM apparel […]<\/p>\n","protected":false},"author":59,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","nova_meta_subtitle":"","footnotes":""},"categories":[5572,17143],"tags":[6162,11877,10453,12468],"supplier":[17102,17149,8043],"class_list":["post-75849","post","type-post","status-publish","format-standard","hentry","category-bio-based","category-recycling","tag-cellulose","tag-naturalfibres","tag-recycling","tag-textiles","supplier-china-chemical-fibers-association-ccfa","supplier-lafuma","supplier-sateri"],"_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/75849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/comments?post=75849"}],"version-history":[{"count":0,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/75849\/revisions"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media?parent=75849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/categories?post=75849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/tags?post=75849"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/supplier?post=75849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}