Under a collaboration with the EU-funded Biobridges project, Procter and Gamble (P&G) is launching a call for innovative circular and bio-based solutions for its toothbrush brands, Braun and Oral-B.<\/p>\n
For the Braun brand, the challenge is to identify an alternative bio-based, non-flammable cleaning center liquid, as well as replace the cleaning center cartridge main material (based on polypropylene) with a bio-based alternative material and a potentially-resulting cartridge redesign to enable a full circular material.<\/p>\n
For Oral-B, P&G is looking for a circular and bio-based solution to enter the manual toothbrush into the circular economy stream and minimize trash to the landfill.<\/p>\n
Interested applicants encompassing bio-based industries, SMEs, start-ups, research centres and other EU-funded projects can propose their solution to one or more of the challenges identified above with a deadline for the submission on 5 June 2020 by 1700 CET. Biobridges and P&G will select 6-8 most promising innovative solutions and the selected applicants will be invited to participate, pitching their innovative ideas to a co-creation online workshop to be held on the 24th of June 2020. The workshop will initiate a market dialogue and potentially will lead to a collaboration among the solution providers and P&G. It is also expected that the workshop will promote collaborations among the participants.<\/p>\n
MORE INFORMATION ON THIS LINK<\/p>\n
This is the first time I\u2019ve heard of Biobridges project, which was reportedly conceived to tackle the key challenge of improving the marketability of bio-based products by fostering close cooperation and partnerships among bio-based industries, brand owners and consumers\u2019 representatives. The Project also reportedly stimulates and supports the active engagement and interaction of other stakeholders relevant on promoting the bio-economy such as policymakers, public authorities, clusters, CSOs, NGOs, researchers, associations, local communities\u2026 aiming at improving market acceptance of bio-based products.<\/p>\n
Biobridges is a project funded by the Bio Based Industries Joint Undertaking (BBI JU) program under the EU Horizon 2020 research and innovation program. The project is composted of a multi-disciplinary consortium of 9 partners, and started on September 2018 with a duration of 24 months.<\/p>\n","protected":false},"excerpt":{"rendered":"
Under a collaboration with the EU-funded Biobridges project, Procter and Gamble (P&G) is launching a call for innovative circular and bio-based solutions for its toothbrush brands, Braun and Oral-B. For the Braun brand, the challenge is to identify an alternative bio-based, non-flammable cleaning center liquid, as well as replace the cleaning center cartridge main material […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","nova_meta_subtitle":"","footnotes":""},"categories":[5572],"tags":[16380,10416,13061],"supplier":[600],"class_list":["post-75145","post","type-post","status-publish","format-standard","hentry","category-bio-based","tag-biobased","tag-circulareconomy","tag-innovative","supplier-procter-gamble"],"_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/75145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/comments?post=75145"}],"version-history":[{"count":0,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/75145\/revisions"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media?parent=75145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/categories?post=75145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/tags?post=75145"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/supplier?post=75145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}