{"id":68970,"date":"2019-12-02T07:29:59","date_gmt":"2019-12-02T06:29:59","guid":{"rendered":"https:\/\/renewable-carbon.eu\/news\/?p=68970"},"modified":"2019-11-27T12:34:13","modified_gmt":"2019-11-27T11:34:13","slug":"metsae-board-joins-4evergreen-a-new-alliance-promoting-fibre-based-packaging-in-circular-economy","status":"publish","type":"post","link":"https:\/\/renewable-carbon.eu\/news\/metsae-board-joins-4evergreen-a-new-alliance-promoting-fibre-based-packaging-in-circular-economy\/","title":{"rendered":"Mets\u00e4 Board joins 4evergreen \u2013 a new alliance promoting fibre-based packaging in circular economy"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-68972\" src=\"https:\/\/renewable-carbon.eu\/news\/wp-content\/uploads\/2019\/11\/bb03b7d0f0fea365_org.jpg\" alt=\"bb03b7d0f0fea365_org\" width=\"554\" height=\"207\" srcset=\"https:\/\/renewable-carbon.eu\/news\/media\/2019\/11\/bb03b7d0f0fea365_org.jpg 910w, https:\/\/renewable-carbon.eu\/news\/media\/2019\/11\/bb03b7d0f0fea365_org-300x112.jpg 300w, https:\/\/renewable-carbon.eu\/news\/media\/2019\/11\/bb03b7d0f0fea365_org-600x224.jpg 600w\" sizes=\"auto, (max-width: 554px) 100vw, 554px\" \/><\/p>\n<p><strong>Mets\u00e4 Board, part of Mets\u00e4 Group, is one of the founding members of the new 4evergreen industry alliance together with other members of CEPI, the European association representing the paper industry. The new alliance aims to boost the contribution of fibre-based packaging in a circular and sustainable economy that minimises climate and environmental impact.\u00a0<\/strong><\/p>\n<p>4evergreen was created as a forum to engage and connect industry members from across the fibre-based packaging value chain, from paper and board producers to packaging converters, brand-owners and retailers, technology and material suppliers, waste sorters and collectors.<\/p>\n<p>\u201cExtensive, global collaboration is essential in promoting circular economy and\u00a0 combating climate change. Together we can utilise the full potential of fibre-based packaging and provide solutions based on renewable raw materials for packaging of the future,\u201d says Mika Joukio, CEO of Mets\u00e4 Board.<\/p>\n<p>Along with Mets\u00e4 Board 4evergreen members include Nestl\u00e9, Danone, Stora Enso, Smurfit Kappa, Sappi, UPM, Mayr-Melnhof Group, Reno de Medici, Kotkamills, Ahlstrom Munksj\u00f6, International Paper, BillerudKorsn\u00e4s, Huhtam\u00e4ki, SEDA, SIG Combibloc, Tetra Pak, Elopak, Walki, Schur Group, Cardbox Packaging, Firstan Ltd. The alliance is welcoming more organisations to join the collaboration.<\/p>\n<p>&nbsp;<\/p>\n<h3>About Mets\u00e4 Board<\/h3>\n<p>Mets\u00e4 Board is a leading European producer of premium fresh fibre paperboards including folding boxboards, food service boards and white kraftliners. Our lightweight paperboards are developed to provide better, safer and more sustainable solutions for consumer goods as well as retail-ready and food service applications. We work together with our customers on a global scale to innovate solutions for better consumer experiences with less environmental impact. The pure fresh fibres Mets\u00e4 Board uses are a renewable resource, traceable to origin in sustainably managed northern forests.<\/p>\n<p>The global sales network of Mets\u00e4 Board supports customers worldwide, including brand owners, retailers, converters and merchants. In 2018, the company\u2019s sales totalled EUR 1.9 billion, and it has approximately 2,400 employees. Mets\u00e4 Board, part of Mets\u00e4 Group, is listed on the Nasdaq Helsinki.<\/p>\n<h3>About Mets\u00e4 Group<\/h3>\n<p>Mets\u00e4 Group is a forerunner in sustainable bioeconomy utilising renewable wood from sustainably managed northern forests. Mets\u00e4 Group focuses on wood supply and forest services, wood products, pulp, fresh fibre paperboards and tissue and greaseproof papers.<\/p>\n<p>In 2018, Mets\u00e4 Group\u2019s sales totalled EUR 5.7 billion, and it employs approximately 9,300 people. Mets\u00e4liitto Cooperative is the parent company of Mets\u00e4 Group and is owned by approximately 103,000 Finnish forest owners.<\/p>\n<p>&nbsp;<\/p>\n<h3>Contact<\/h3>\n<p>Anne Uusitalo<br \/>\nProduct Safety and Sustainability Director, Mets\u00e4 Board<br \/>\nMobile: +358 (0)50 313 0420<br \/>\nE-mail: <a href=\"mailto:anne.uusitalo@metsagroup.com\" target=\"_blank\">anne.uusitalo@metsagroup.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mets\u00e4 Board, part of Mets\u00e4 Group, is one of the founding members of the new 4evergreen industry alliance together with other members of CEPI, the European association representing the paper industry. The new alliance aims to boost the contribution of fibre-based packaging in a circular and sustainable economy that minimises climate and environmental impact.\u00a0 4evergreen [&#8230;]<\/p>\n","protected":false},"author":59,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","nova_meta_subtitle":"","footnotes":""},"categories":[5572],"tags":[10416,13793,7105,13222],"supplier":[14509,14163,4348],"class_list":["post-68970","post","type-post","status-publish","format-standard","hentry","category-bio-based","tag-circulareconomy","tag-fibres","tag-packaging","tag-paper","supplier-huhtamaki-group","supplier-metsae-board","supplier-metsae-group"],"_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/68970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/comments?post=68970"}],"version-history":[{"count":0,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/68970\/revisions"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media?parent=68970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/categories?post=68970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/tags?post=68970"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/supplier?post=68970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}