\u201cShiseido aims to minimise environmental impact by developing containers that realise not only good usability and beautiful design, but also environmental friendliness through its unique technologies and collaborations inside and outside the company.\u201d<\/p>\n
Cosmetics firm Shiseido and Japan-based chemical company Kaneka Corporation have teamed up to develop bio-based packaging for Shiseido\u2019s cosmetic products.<\/p>\n
Kaneka will provide Japan-based Shiseido with its \u2018Biodegradable Polymer\u2019 \u2013 a proprietary material that is also biodegradable in seawater.<\/p>\n
The initiative originates from a corporate mission started by Shiseido (@SHISEIDO_corp) this year called \u2018beauty innovations for a better world\u2019 in order to promote sustainability.<\/p>\n
As part of its ongoing green initiatives, Shiseido aims to develop a biodegradable container with a positive impact on the environment by combining Kaneka\u2019s proprietary polymer material development technology and Shiseido\u2019s long years of expertise in developing containers for cosmetics.<\/p>\n
As the first Japanese company to participate in SPICE (Sustainable Packaging Initiative for CosmEtics: an initiative for the development of sustainable packaging for cosmetics), Shiseido has been working toward a common goal of \u201ccollectively shaping the future of sustainable packaging\u201d with global cosmetics companies since 2018.<\/p>\n
In addition to this, Shiseido has been using sugarcane-derived polyethylene containers for its hair care products since 2011 and plastic resins mechanically recycled from collected plastic bottles for its body shampoo containers since 2015.<\/p>\n
In a statement, Shiseido said: \u201cShiseido aims to minimise environmental impact by developing containers that realise not only good usability and beautiful design, but also environmental friendliness through its unique technologies and collaborations inside and outside the company.\u201d<\/p>\n
Shiseido is not the only cosmetic firm using bio-based materials for its products. Awareness of the problem of plastic pollution and the impact on the environment has led many other well-known brands down this path.<\/p>\n
\u2018Natural material\u2019
\nBulldog Skincare for Men is a typical example. The brand is using green packaging made from sugarcane plastics.<\/p>\n
For every 100 tonnes of sugarcane plastic used in Bulldog tubes, 309 tonnes of CO2 are taken out of the environment, the UK-based cosmetics firm said in a statement.<\/p>\n
In a statement, the company added: \u201cInstead, of using traditional plastic, Bulldog are making the same tubes with plastic derived from sugarcane \u2013 a natural material.\u201d<\/p>\n
According to Bulldog, sugarcane in Brazil is grown thousands of kilometres from the Amazon rainforest, on degraded pasture land which in turn helps to recover the soil for future use as general farmland or to simply plant another crop of sugarcane.<\/p>\n
Aveda, another UK cosmetics firm, claims that more than 85% of its skin care and hair styling PET bottles and jars contain 100% post-consumer recycled materials.<\/p>\n
\u201cWith every package we develop, we\u2019re mindful of our environmental footprint and work to minimise our packaging and maximise our use of recyclable and post-consumer recycled materials,\u201d Aveda said in a statement.<\/p>\n
Elsewhere, cosmetics giant L\u2019Oreal has set out a goal to ensure that 100% of the group\u2019s packaging will be refillable, reusable or compostable by 2025.<\/p>\n
In its recently released 2018 Sustainability Report, the L\u2019Oreal said it replaced virgin materials with 8,705 tonnes of recycled materials (PCR) in 2018, an increase of 19% on 2017. The company explained: \u201cThis progress is primarily the result of its efforts to integrate recycled materials within the plastic component of its packaging, with a 38% increase compared to 2017.\u201d<\/p>\n
However, L\u2019Oreal was recently criticised on its sustainability credentials by I newspaper journalist Janet Street-Porter. On Saturday 4 May, she wrote: \u201cWe can\u2019t trust businesses to tell us how to save the environment\u00a0\u2013\u00a0a cosmetics company like L\u2019Oreal (which puts face creams, shampoo and cosmetics in plastic containers) has the bare-faced cheek to sponsor a new educational initiative to teach school children about recycling\u00a0\u2013\u00a0a blatant example of greenwashing.\u201d<\/p>\n
Bio Market Insights contacted L\u2019Oreal this morning but nobody was available for comment.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u201cShiseido aims to minimise environmental impact by developing containers that realise not only good usability and beautiful design, but also environmental friendliness through its unique technologies and collaborations inside and outside the company.\u201d Cosmetics firm Shiseido and Japan-based chemical company Kaneka Corporation have teamed up to develop bio-based packaging for Shiseido\u2019s cosmetic products. Kaneka will […]<\/p>\n","protected":false},"author":59,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","nova_meta_subtitle":"","footnotes":""},"categories":[5572],"tags":[5847,7105],"supplier":[12374,15777,9324,14640,2726],"class_list":["post-63312","post","type-post","status-publish","format-standard","hentry","category-bio-based","tag-bioplastics","tag-packaging","supplier-aveda","supplier-bulldog-skincare","supplier-kaneka-corporation","supplier-loreal-new-zealand-group","supplier-shiseido-co-ltd"],"_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/63312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/comments?post=63312"}],"version-history":[{"count":0,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/63312\/revisions"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media?parent=63312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/categories?post=63312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/tags?post=63312"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/supplier?post=63312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}