{"id":62974,"date":"2019-05-09T07:29:03","date_gmt":"2019-05-09T05:29:03","guid":{"rendered":"https:\/\/renewable-carbon.eu\/news\/?p=62974"},"modified":"2019-05-06T14:05:05","modified_gmt":"2019-05-06T12:05:05","slug":"reebok-makes-new-shoes-made-of-corn-100-vegan-after-hearing-from-peta","status":"publish","type":"post","link":"https:\/\/renewable-carbon.eu\/news\/reebok-makes-new-shoes-made-of-corn-100-vegan-after-hearing-from-peta\/","title":{"rendered":"Reebok Makes New Shoes Made of Corn 100% Vegan After Hearing From PETA"},"content":{"rendered":"

Get ready for eco-conscious, animal-friendly sole food from Reebok. The athletic company\u2019s new Cotton + Corn initiative features footwear with soles made from corn and uppers made from organic cotton. The shoes are sustainable and free of leather and polyurethane. And they\u2019ve earned the company an Innovator for Animals Award<\/a> from PETA. Reebok initially launched the collection with leather pieces on the tongue and heel, but after hearing from PETA, it replaced the animal skin<\/a> with vegan material. PETA has urged Reebok to stop using leather, given the negative environmental impact<\/a> and cruelty to animals inherent in the leather industry<\/a>.<\/strong><\/p>\n

\"Reebok-Cotton-and-Corn-Shoe-602x367\"<\/p>\n

\u201cReebok is at the forefront of a vegan revolution using high-tech materials that are kind to the Earth and all its inhabitants,\u201d says PETA President Ingrid Newkirk. \u201cPETA is calling on retailers around the world to follow Reebok\u2019s example and develop high-performance fabrics that spare cows terrible deaths and spare the environment toxic tanneries.\u201d<\/p>\n

\u201cWe like to say, we are \u2018growing shoes\u2019 here at Reebok,\u201d said\u00a0Bill McInnis, Head of Reebok Future. \u201cUltimately, our goal is to create a broad selection of bio-based footwear that can be composted after use. We\u2019ll then use that compost as part of the soil to grow the materials for the next range of shoes. We want to take the entire cycle into account; to go from dust to dust.\u201d<\/p>\n

\n
\n
\"YouTube\" <\/p>\n
\n

By loading the video, you agree to YouTube’s privacy policy.
Learn more<\/a><\/p>\n

Load video<\/a><\/p>\n