The manufacturer of made in France skincare, make-up and toiletries focused its participation in the latest Cosmopack Bologna show on sustainability and natural beauty with the presentation of their new eco-friendly range and an innovative range of cellulose pencils made from recycled paper fibres.<\/p>\n
The latest edition of the Cosmopack tradeshow, which was held in Bologna, Italy, on 14-17 March 2019, was strongly shaped by the green revolution which has taken the cosmetics industry by storm over the last few months.<\/p>\n
Recycled paper fibres
\nIn this context, the Alkos Group presented a brand new technological innovation consisting of cellulose pencils made from recycled paper fibres. \u201cAn ecological alternative to plastic of course but also to wood, a natural resource to protect,\u201d explains Alkos.<\/p>\n
According to the French manufacturer, these pencils made of up to 95% bio-based materials can be sharpened as easily as wood or plastic pencils while being compostable and recyclable. For optimal durability, they can be combined with a biobased or recycled plastic cap.<\/p>\n
Wide variety of formulas
\nIn terms of formulation the main advantage is that these cellulose-made pencils can be filled with either 100% natural formulas or long-lasting waterproof formulas requiring an airtight container.<\/p>\n
Concretely, Alkos proposes three typologies of different formulas for these pencils:<\/p>\n
Natural Beauty, natural and\/or organic formulas (Cosmos Organic certification),
\nNatural Smooth Intensity, natural formulas with intense pay off,
\nMad Matte, long lasting waterproof formulas.
\nAll these formulas are available for the eyes, eyebrows and lips.<\/p>\n
Customizable pencils
\nAs far as customization is concerned, two shades of cellulose tubes are available, black or raw. All the possibilities of decoration of the outside of the pencil are available and the cap can also be customized on demand.<\/p>\n
\u201cIt\u2019s a true innovative solution for a sustainable and ecological recycling,\u201d highlights Laura Mariani, Marketing Manager of the Alkos Group.<\/p>\n","protected":false},"excerpt":{"rendered":"
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