{"id":59975,"date":"2018-02-07T07:22:59","date_gmt":"2018-02-07T06:22:59","guid":{"rendered":"https:\/\/renewable-carbon.eu\/news\/?p=59975"},"modified":"2019-01-20T14:18:35","modified_gmt":"2019-01-20T13:18:35","slug":"welcome-to-the-third-roadtobio-newsletter","status":"publish","type":"post","link":"https:\/\/renewable-carbon.eu\/news\/welcome-to-the-third-roadtobio-newsletter\/","title":{"rendered":"Welcome to the third RoadToBio newsletter"},"content":{"rendered":"<p><strong>Dear Reader,<\/strong><br \/>\n<strong>Welcome to the third RoadToBio newsletter. 2018 is now in full swing and we continue our journey towards a roadmap for a higher bio-based portfolio in 2030.<\/strong><\/p>\n<p><strong>In this newsletter, we want to introduce you to another important aspect for the development of this roadmap: Opportunities, barriers and hurdles concerning the acceptance of bio-based products among consumers and other public stakeholders.<\/strong><\/p>\n<p><strong>We hope you enjoy the read and remain with best regards,<\/strong><\/p>\n<p><strong>Christopher vom Berg &amp; Lara Dammer<\/strong><br \/>\nnova-Institut f\u00fcr politische und \u00f6kologische Innovation GmbH<br \/>\nOn behalf of the RoadToBio consortium \u00ad<br \/>\n\u00ad \u00ad \u00ad<br \/>\n\u00ad \u00ad \u00ad<\/p>\n<p><em>Please consider &#8211; if not done already &#8211; to <a href=\"https:\/\/www.roadtobio.eu\/index.php?page=subscribe\" target=\"_blank\">subscribe<\/a> to the RoadToBio newsletter.<\/em><br \/>\n\u00ad<\/p>\n<h3>Report D2.2 summary: Public Perception of bio-based products<\/h3>\n<p>In our second RoadToBio report we present results and findings of a study focusing on:<\/p>\n<ul>\n<li>A compilation, comparison and analysis of existing research and reports about public perception of bio-based products in order to identify barriers for further market development<\/li>\n<li>Focus on consumer perception, the awareness and attitudes of consumers towards bio-based products and their respective willingness to purchase these products<\/li>\n<\/ul>\n<p>The visibility of bio-based products in the market and their perception by the public is key to a successful market development of these materials.<\/p>\n<p>The analysis revealed four common themes that were each addressed by several publications: (1) awareness and knowledge, (2) associations and connotations, (3) consumption decision and willingness to pay, (4) information and labels.<\/p>\n<h3>1. Awareness and knowledge<\/h3>\n<p>The results show that the awareness of the existence of bio-based products seems to lie around 50% (Figure 1). While there is a general understanding of what bio-based products are, specific knowledge about product characteristics is mostly missing and misconceptions occur. The relatively low level of awareness can be a barrier for further market development of bio-based products. \u00ad<br \/>\n\u00ad<\/p>\n<figure id=\"attachment_59977\" aria-describedby=\"caption-attachment-59977\" style=\"width: 529px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-59977\" src=\"https:\/\/renewable-carbon.eu\/news\/wp-content\/uploads\/2019\/01\/Balkendiagramm_Awareness_bb_products.png\" alt=\"Balkendiagramm_Awareness_bb_products\" width=\"529\" height=\"320\" srcset=\"https:\/\/renewable-carbon.eu\/news\/media\/2019\/01\/Balkendiagramm_Awareness_bb_products.png 605w, https:\/\/renewable-carbon.eu\/news\/media\/2019\/01\/Balkendiagramm_Awareness_bb_products-300x181.png 300w, https:\/\/renewable-carbon.eu\/news\/media\/2019\/01\/Balkendiagramm_Awareness_bb_products-600x363.png 600w\" sizes=\"auto, (max-width: 529px) 100vw, 529px\" \/><figcaption id=\"caption-attachment-59977\" class=\"wp-caption-text\">Figure 1: Awareness of bio-based products: Percentage of respondents that have heard about bio-based products before the study (blue) and state to know well what bio-based products are (orange)<\/figcaption><\/figure>\n<h3>2. Associations and connotations<\/h3>\n<p>Consumers link various associations and connotations with bio-based products. Associations are related to environmental aspects, personal benefits and product properties. Various studies show that people assume that bio-based production is aimed at finding environmentally friendlier solutions. This results in a positive attitude towards bio-based products, but also brings with it the challenge of high expectations towards them.<\/p>\n<p>There appear to be both positive and negative connotations about bio-based products, many related to the impact on the environment and referring to a global scale. The factual environmental impact of a bio-based product could thus prove to be a very important aspect in the final attitude of consumers.<\/p>\n<h3>3. Buying decision and willingness to pay<\/h3>\n<p>The results show that around two thirds of respondents state to prefer bio-based products over conventional products, but only 12% have ever consciously chosen bio-based products over conventional ones. This indicates that most consumers count \u201ebio-based\u201c as an additional benefit, but personal benefits are more important. Still, it can be noted that the consumer pool actively choosing bio-based products is currently small, but has potential to grow.<\/p>\n<h3>4. Information and labels<\/h3>\n<p>Results indicate that information on the benefits of bio-based products is not readily available, with the distinct lack of information about these benefits creating a barrier towards consuming more bio-based products. The analysis suggest that labels might be more effective to present detailed information than textual information. Regarding this, a multitude of ecolabels exists in Europe, but few of them are specific enough for most bio-based products, with no purposely designed ecolabel for bio-based products.<\/p>\n<p>Based on the results of the analysis, the report provides some tentative recommendations for communicating about bio-based products, highlighting different options as well as their pro\u2019s and con\u2019s.<\/p>\n<p>Are you interested in reading the full report? You can <a href=\"http:\/\/www.roadtobio.eu.n2g30.com\/h0s97ihz-cb3nevxi-dmoq36ba-c34\" target=\"_blank\">download it here<\/a>. \u00ad<br \/>\n\u00ad \u00ad \u00ad<br \/>\n\u00ad<\/p>\n<h3>Join the network \u00ad<\/h3>\n<p>\u00adWe would like to invite you to join us on the journey to a more bio-based chemical industry. The roadmap should contain clear, realistic goals. With your knowledge, it is possible to create a strong roadmap with a high impact. Therefore, we will conduct workshops and webinars to involve you as stakeholder.<\/p>\n<p>Your opinion is of utmost importance to us. Through your participation, you get the opportunity to help shape the development process and to find your opinion later in the roadmap.<\/p>\n<h3>How?<\/h3>\n<ul>\n<li>Visit the project website: <a href=\"https:\/\/www.roadtobio.eu\" target=\"_blank\">https:\/\/www.roadtobio.eu<\/a>\u00b7<\/li>\n<li>Subscribe to the newsletter: <a href=\"https:\/\/www.roadtobio.eu\/newsletter\" target=\"_blank\">https:\/\/www.roadtobio.eu\/newsletter<\/a><\/li>\n<li>Contact us at <a href=\"mailto:lkoenig@dechema.de\" target=\"_blank\">lkoenig@dechema.de<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Upcoming event<\/h3>\n<p>We want to invite you to participate in our first webinar on 7th February at 2 pm CET.<\/p>\n<p>This webinar presents first key findings of the BBI project \u201cRoadToBio\u201d, mapping out a plethora of potential entry points for bio-based products in different chemical value chains. Depending on value chains and entry points, the differentiation between \u201cdrop-ins\u201d, \u201csmart drop-ins\u201d and \u201cdedicated chemicals\u201d can be helpful to discuss the most promising opportunities.<\/p>\n<p>RoadToBio\u2019s focus on globally competitive bio-based chemicals will help shape the future of Europe\u2019s chemicals industry and help to secure jobs in Europe\u2019s rural and less developed regions.<\/p>\n<p>Participation in this webinar is free of charge. Please <a href=\"http:\/\/online.cme24.n2g30.com\/h0s97ihz-cb3nevxi-og4ldowj-9nj\" target=\"_blank\">register here<\/a>.<\/p>\n<h3>What you can expect from the next newsletter \u00ad<\/h3>\n<p>Which roles can different classes of bio-based chemicals play and what are their market needs? Based on ongoing discussions and the results of the first RoadToBio workshop, experts from the project consortium propose to introduce a classification in three different classes of bio-based chemicals, namely drop-ins, smart drop-ins and dedicated chemicals.<br \/>\nGet a closer look on the updated definitions in the next newsletter.<\/p>\n<p>&nbsp;<\/p>\n<h3>Introduction of the RoadToBio Team<\/h3>\n<p>The consortium of this two-year project, which started in May 2017, consists of four members:<\/p>\n<ul>\n<li><a href=\"http:\/\/dechema.com\" target=\"_blank\">DECHEMA Gesellschaft f\u00fcr Chemische Technik und Biotechnologie e.V.<\/a>,<\/li>\n<li><a href=\"http:\/\/www.btgworld.com\" target=\"_blank\">BTG Biomass Technology Group BV<\/a>,<\/li>\n<li><a href=\"http:\/\/www.e4tech.com\" target=\"_blank\">E4tech (UK) Ltd.<\/a>,<\/li>\n<li><a href=\"http:\/\/nova-institute.eu.\" target=\"_blank\">nova-Institut f\u00fcr politische und \u00f6kologische Innovation GmbH<\/a>.<\/li>\n<\/ul>\n<p>They bring in complementary expertise in relevant fields of the bioeconomy and chemical industry, covering in depth all aspects that need to be included in the roadmap.<br \/>\n\u00ad \u00ad \u00ad<br \/>\n\u00ad<\/p>\n<p>This project has received funding from the Bio-Based Industries Joint Undertaking under the European Union&#8217;s Horizon 2020 research and innovation programme under grant agreement No. 745623.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dear Reader, Welcome to the third RoadToBio newsletter. 2018 is now in full swing and we continue our journey towards a roadmap for a higher bio-based portfolio in 2030. In this newsletter, we want to introduce you to another important aspect for the development of this roadmap: Opportunities, barriers and hurdles concerning the acceptance of [&#8230;]<\/p>\n","protected":false},"author":59,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","nova_meta_subtitle":"","footnotes":""},"categories":[5572],"tags":[5838,10408],"supplier":[8031,21288,331,7100,4],"class_list":["post-59975","post","type-post","status-publish","format-standard","hentry","category-bio-based","tag-bioeconomy","tag-greenchemistry","supplier-bbi-joint-undertaking","supplier-biomass-technology-group-bv-btg","supplier-dechema-gesellschaft-fuer-chemische-technik-und-biotechnologie-ev","supplier-e4tech","supplier-nova-institut-gmbh"],"_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/59975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/comments?post=59975"}],"version-history":[{"count":0,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/59975\/revisions"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media?parent=59975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/categories?post=59975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/tags?post=59975"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/supplier?post=59975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}