\u2026 when information about bio-based (carbon) content is exchanged between businesses, or from business to consumer, it is crucial to be aware of these differences\u2026\u201d<\/p>\n
Recent years have seen the emergence of exciting new bio-based products into the market. Supported by a wave of innovation and the development of knowledge and technologies that have allowed new transformation processes and product development, we\u2019ve seen the bio-based industry become increasingly established. However, there are still significant challenges – clear and transparent communication about the characteristics of bio-based products is essential to avoid confusion in the market place. There is still uncertainty among the public, and even at times within the industry itself. And in the a global business, this confusion crosses international borders too.<\/p>\n
Two true experts in this area; Harmen Willemse MSc, (Senior Consultant), NEN and dr. ir. Maarten van der Zee (Senior Scientist Biobased Products), Wageningen Food & Biobased Research have written an exclusive White Paper for us looking at the differences in Communicating the bio-based content of products in the EU and the US. It’s essential reading for anyone serious about a global bio-economy, so download for free today.<\/p>\n