Global sports and fitness brand Reebok have launched the first product from its ‘Cotton + Corn’ sustainable products initiative, which was announced last year. The Cotton + Corn program aims to produce footwear with \u201cthings that grow\u201d in order to create sustainable products. The shoe, released this month is the NPC UK Cotton + Corn,\u00a0 and is constructed from an upper made of 100% cotton, and a corn-based sole. The shoe has insoles that are derived from castor bean oil and comes in packaging that is 100% recycled.<\/p>\n
\u201cMost athletic footwear is made using petroleum to create synthetic rubber and foam cushioning systems,\u201d said Bill McInnis , Head of Reebok Future. \u201cWith 20 billion pairs of shoes made every year, this is not a sustainable way of making footwear. At Reebok, we thought \u2018what if we start with materials that grow, and use plants rather than oil-based materials?\u2019<\/p>\n
\u201cBy using sustainable resources as our foundation, and then through ongoing testing and development, we were able to create a plant-based sneaker that performs and feels like any other shoe. The NPC UK Cotton + Corn is the only footwear product on the market that has been certified as containing 75% USDA certified biobased content,\u201d added McInnis (\u00a0@bill_mcinnis\u00a0)\u00a0. \u201cAnd this is just the start for us. We are on an ongoing path to create a different type of footwear \u2013 so that you can feel good about what you\u2019re wearing and where it came from.\u201d<\/p>\n
For the Cotton + Corn initiative, Reebok partnered with DuPont Tate & Lyle Bio Products, a leading manufacturer of high-performance bio-based solutions. DuPont Tate & Lyle has developed Susterra propanediol, a pure, petroleum-free, non-toxic product that contains 100% USDA certified biobased content, derived from field corn. Susterra propanediol is used to create the sole of the NPC UK Cotton + Corn footwear.<\/p>\n
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Global sports and fitness brand Reebok have launched the first product from its ‘Cotton + Corn’ sustainable products initiative, which was announced last year. The Cotton + Corn program aims to produce footwear with \u201cthings that grow\u201d in order to create sustainable products. The shoe, released this month is the NPC UK Cotton + Corn,\u00a0 […]<\/p>\n","protected":false},"author":59,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","nova_meta_subtitle":"","footnotes":""},"categories":[5572],"tags":[12705,11877,12468],"supplier":[1992,13421],"class_list":["post-55944","post","type-post","status-publish","format-standard","hentry","category-bio-based","tag-footwear","tag-naturalfibres","tag-textiles","supplier-dupont-tate-lyle-bio-products","supplier-reebok"],"_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/55944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/comments?post=55944"}],"version-history":[{"count":0,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/55944\/revisions"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media?parent=55944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/categories?post=55944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/tags?post=55944"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/supplier?post=55944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}