{"id":5486,"date":"2002-05-27T00:00:00","date_gmt":"2002-05-26T22:00:00","guid":{"rendered":"http:\/\/www.bio-based.eu\/news\/index.php?startid=20020527-03n"},"modified":"2002-05-27T00:00:00","modified_gmt":"2002-05-26T22:00:00","slug":"lufthansa-wird-marketinginstrument-fuer-die-stoffkontor-kranz-ag","status":"publish","type":"post","link":"https:\/\/renewable-carbon.eu\/news\/lufthansa-wird-marketinginstrument-fuer-die-stoffkontor-kranz-ag\/","title":{"rendered":"Lufthansa wird Marketinginstrument f\u00fcr die Stoffkontor Kranz AG"},"content":{"rendered":"<p>Eine neue Form des Marketings erschlie\u00dft sich die <a href=\"\" >Stoffkontor Kranz AG<\/a> zur Einf\u00fchrung des Markennamens \u201eNETTLE WORLD\u201c f\u00fcr ihr neues Textil aus Brennnesseln. So soll im Juni den Flugg\u00e4sten auf allen \u00dcberseefl\u00fcgen der Lufthansa ein Werbefilm \u00fcber die Vorz\u00fcge und Besonderheiten sowie den Produktionsprozess dieser Textilien aus dem vermeintlichen Unkraut vorgef\u00fchrt werden, womit auch das Flugunternehmen die Absicht, den hohen \u00f6kologischen Innovationsgrad deutscher Unternehmen zu verdeutlichen, unterst\u00fctzt.<\/p>\n<p>(Vgl. auch Meldung vom <a href=\"https:\/\/renewable-carbon.eu\/news\/stoffkontor-kranz-ag-mit-messestand-auf-parteitag-der-gruenen\/\" >2002-05-07<\/a>.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eine neue Form des Marketings erschlie&szlig;t sich die Stoffkontor Kranz AG zur Einf&uuml;hrung des Markennamens &bdquo;NETTLE WORLD&ldquo; f&uuml;r ihr neues Textil aus Brennnesseln. So soll<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","nova_meta_subtitle":"","footnotes":""},"categories":[5572],"tags":[],"supplier":[],"class_list":["post-5486","post","type-post","status-publish","format-standard","hentry","category-bio-based"],"_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/5486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/comments?post=5486"}],"version-history":[{"count":0,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/5486\/revisions"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media?parent=5486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/categories?post=5486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/tags?post=5486"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/supplier?post=5486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}