{"id":51618,"date":"2018-04-04T06:59:42","date_gmt":"2018-04-04T04:59:42","guid":{"rendered":"https:\/\/rss.nova-institut.net\/public.php?url=http%3A%2F%2Fwww.biofuelsdigest.com%2Fbdigest%2F2018%2F03%2F29%2Fgreen-biologics-kingsford-charcoal-partner-to-launch-ecolight-natural-chrcoal-lighter-fluid%2F"},"modified":"2018-04-04T08:26:32","modified_gmt":"2018-04-04T06:26:32","slug":"green-biologics-partners-with-kingsford-charcoal-to-launch-new-ecolightttm-natural-charcoal-lighter-fluid","status":"publish","type":"post","link":"https:\/\/renewable-carbon.eu\/news\/green-biologics-partners-with-kingsford-charcoal-to-launch-new-ecolightttm-natural-charcoal-lighter-fluid\/","title":{"rendered":"Green Biologics partners with Kingsford<sup>\u00ae<\/sup> Charcoal to launch new Ecolight<sup>TM<\/sup> natural Charcoal Lighter Fluid"},"content":{"rendered":"<p><strong> Green Biologics, Inc. announced that it has agreed to supply their patented GreenFlame<sup>\u00ae<\/sup> bio-based charcoal lighter fluid formulation exclusively to Kingsford<sup>\u00ae<\/sup> Charcoal, to be marketed under a new brand: EcoLight<sup>TM<\/sup>. The licensing agreement builds on the successful 2017 introduction of GreenFlame, a natural USDA BioPreferred<sup>\u00ae<\/sup> certified, clean-burning charcoal lighter fluid based on Green Biologics\u2019 proprietary advanced fermentation process.<\/strong><\/p>\n<p>Kingsford<sup>\u00ae<\/sup> EcoLight<sup>TM<\/sup> Powered by GreenFlame<sup>\u00ae<\/sup> charcoal lighter fluid will be available at retailers across the country starting later this month, with intentions for continued expansion throughout 2018 and beyond.<\/p>\n<p>\u201cAs the leading charcoal brand and wholly owned subsidiary of The Clorox Company, a champion for sustainability, we found Kingsford to be an excellent partner for the GreenFlame charcoal lighter fluid formulation,\u201d said David Anderson, global vice president of marketing, Green Biologics. \u201cTheir strong branding, extensive retail presence, and distribution capabilities will quickly introduce a large number of consumers to a high-performance, bio-based alternative to petro-based charcoal lighter fluid. We see this as a critical first step toward an exciting future of renewable product collaborations.\u201d<br \/>\n\u201cWorking with Green Biologics to introduce this product was a logical addition to our existing line, showcasing Kingsford\u2019s commitment to launching products consistent with evolving consumer trends,\u201d said Lauren Kahn, director of marketing at Kingsford. \u201cThe key to EcoLight\u2019s success lies in its superior performance. Unlike other natural charcoal lighter fluids on the market, there are no trade-offs in performance here. EcoLight lights quickly, stays lit and works every time.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Green Biologics, Inc. announced that it has agreed to supply their patented GreenFlame\u00ae bio-based charcoal lighter fluid formulation exclusively to Kingsford\u00ae Charcoal, to be marketed under a new brand: EcoLightTM. The licensing agreement builds on the successful 2017 introduction of GreenFlame, a natural USDA BioPreferred\u00ae certified, clean-burning charcoal lighter fluid based on Green Biologics\u2019 proprietary [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","nova_meta_subtitle":"","footnotes":""},"categories":[5572],"tags":[14352,5528],"supplier":[3142,14351],"class_list":["post-51618","post","type-post","status-publish","format-standard","hentry","category-bio-based","tag-charcoal","tag-sustainability","supplier-green-biologics","supplier-kingsford-products-company"],"_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/51618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/comments?post=51618"}],"version-history":[{"count":0,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/51618\/revisions"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media?parent=51618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/categories?post=51618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/tags?post=51618"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/supplier?post=51618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}