Just, an eco-friendly bottled water company<\/a> founded by Smith and his famous dad, Will Smith. The company makes its packaging from almost entirely renewable resources, including \u201cplastic\u201d derived from sugarcane.<\/p>\n\u201cThis was a company born out of a child\u2019s love for the ocean,\u201d Will Smith said during an interview with the father-son entertainment duo about their company\u2019s new offering: flavored water.<\/p>\n
They established the company in 2015, but the elder Smith said he wanted to wait until it gained momentum on its own merits before revealing the brand had celebrity backing.<\/p>\n
\u201cWe did not want this to be a celebrity brand,\u201d he said. \u201cWe\u2019re just about to launch our second product and we felt like there were enough people who already have accepted the brand and it wouldn\u2019t look like celebrities trying to sell some water.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Jaden Smith\u2019s environmental consciousness was born when he was out surfing at about age 10. He saw plastic water bottles bobbing in the ocean beside him, and he was so upset by it that he told his parents. Then he learned in school about the Great Pacific Garbage Patch, those floating \u201cislands\u201d of garbage and […]<\/p>\n","protected":false},"author":59,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","nova_meta_subtitle":"","footnotes":""},"categories":[5572],"tags":[5847,7105],"supplier":[14250],"class_list":["post-50761","post","type-post","status-publish","format-standard","hentry","category-bio-based","tag-bioplastics","tag-packaging","supplier-just-water-better-for-everyone"],"_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/50761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/comments?post=50761"}],"version-history":[{"count":0,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/50761\/revisions"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media?parent=50761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/categories?post=50761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/tags?post=50761"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/supplier?post=50761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}