{"id":47624,"date":"2017-11-16T07:23:24","date_gmt":"2017-11-16T06:23:24","guid":{"rendered":"https:\/\/renewable-carbon.eu\/news\/?p=47624"},"modified":"2017-11-14T12:37:47","modified_gmt":"2017-11-14T11:37:47","slug":"whatbrandswant-reveals-barriers-and-drivers-to-brand-investment-in-biomaterials","status":"publish","type":"post","link":"https:\/\/renewable-carbon.eu\/news\/whatbrandswant-reveals-barriers-and-drivers-to-brand-investment-in-biomaterials\/","title":{"rendered":"#WhatBrandsWant Reveals Barriers and Drivers to Brand Investment in Biomaterials"},"content":{"rendered":"

Growth is expected in the biomaterials market, with brand investment driven by consumer demand and public image, according to the results of the #WhatBrandsWant survey by communications and PR agency Sustainability Consult. The findings, released in a new report<\/a> investigating the brand-biomaterials relationship, reveal a growing commitment towards renewable materials and alternatives to fossil-based products.<\/strong><\/p>\n

Half of the brands surveyed have set targets for bio-based products. One quarter said bio-based content was one of the selection criteria when choosing a supplier based on sustainability performance. Of the brands not currently using bio-based materials, two-thirds intend to incorporate them into future product lines.<\/p>\n

Cost is viewed as the main barrier to adoption, followed by performance and availability. Respondents also cited concerns regarding feedstock, end-of-life options, as well as a lack of consumer understanding. To remedy these problems, brands are looking to the bio-based industry to provide credible information on product advantages.<\/p>\n

Richard Delahay, Managing Director at Sustainability Consult said, \u201cSince 2011, Sustainability Consult has worked closely with companies invested in the bioeconomy. We often hear this industry ask the same question: how can we encourage brands to invest in renewable materials? Our first ever stakeholder survey provides clear pointers, highlighting opportunities for action to mainstream bio-based solutions.\u201d<\/p>\n

Over a six-month period, Sustainability Consult surveyed more than 6,000 participants and analysed responses from over 40 brands. The results offer unique end-user insights on the drivers and barriers affecting the renewable materials market.<\/p>\n

 
\nDownload the full report for free here: http:\/\/bit.ly\/WhatBrandsWant<\/a><\/p>\n

 <\/p>\n

About Susatinability Consult<\/h3>\n

Sustainability Consult is the leading bioeconomy communications and PR consultancy, working with organisations to build their Credibility & Visibility. We work across the biomaterials sector, with start-ups, multinationals, certification bodies, investors and trade associations. We are based in Brussels and operate internationally.
\nA trusted partner and recognised source for the media, Sustainability Consult has a proven track record in brand building and corporate communications. We offer a full range of high-level consultancy services, from PR to marketing communications and online strategy, social media account management and training, events organisation, reports and media monitoring through to issues management and crisis communications.<\/p>\n","protected":false},"excerpt":{"rendered":"

Growth is expected in the biomaterials market, with brand investment driven by consumer demand and public image, according to the results of the #WhatBrandsWant survey by communications and PR agency Sustainability Consult. The findings, released in a new report investigating the brand-biomaterials relationship, reveal a growing commitment towards renewable materials and alternatives to fossil-based products. […]<\/p>\n","protected":false},"author":59,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","nova_meta_subtitle":"","footnotes":""},"categories":[5572],"tags":[5838],"supplier":[9747,13951],"class_list":["post-47624","post","type-post","status-publish","format-standard","hentry","category-bio-based","tag-bioeconomy","supplier-sustainability-consult","supplier-what-brands-want-llc"],"_links":{"self":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/47624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/comments?post=47624"}],"version-history":[{"count":0,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/posts\/47624\/revisions"}],"wp:attachment":[{"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/media?parent=47624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/categories?post=47624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/tags?post=47624"},{"taxonomy":"supplier","embeddable":true,"href":"https:\/\/renewable-carbon.eu\/news\/wp-json\/wp\/v2\/supplier?post=47624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}